MEET THE MARKETER-ON-THE-RISE

D’ARCY FINLEY

2014 MARKETER ON THE RISE

MAPLE LEAF FOODS

PERSONAL BACKGROUD

Born in London, raised in Vancouver, attended Queens undergrad in Education – then Rotman MBA – hired into CIBC Exec mgmt fast track program, worked in Marketing Strategy 3years, 4 years in Marketing at Rogers, joined Maple Leaf in 2010.

BUSINESS SUCCESS

As Senior Director Branding & Marketing Strategy helped lead charge on rebuilding of one of Canada’s iconic brands Maple Leaf – post crisis – over past four years with high profile repositioning (Feeding the Country) and campaign – recently promoted to VP – and now leads all Digital and major go to market programs.

MARKETING INNOVATION

Key player at Maple Leaf supporting many divisions during a period of huge innovation – that included Maple Leaf Natural Selections/ Schneiders Country Natural rollouts, Prime Portions, Protinis (Dempsters Vegetable Bread and Healthy Way – pre sale to new owner Bimbo Bakeries – one of largest global bakers) – with numerous wins for Maple Leaf for New Product of the Year – in past four years.

ACCOLADES OR ACKNOWLEDGEMENTS

Maple Leaf chosen Marketer of the Year 2011 ( D’Arcy played a key role on brand rebuilding working closely with Stephen Graham and Maple Leaf divisional Marketing leaders), 013 Google Best in Class Case Study Recognition – for Change your Life with Bacon”, Board Director of ACA ( past 2 or 3 years).

PHILANTHROPY

Strong supporter of Various charitable causes, Very involved in local community – currently Chair of Local Community Tennis Club (3 years).

RELEVANT INFO

D’Arcy is a team player that always goes out of his way to do more than his share – in support of others and company success. When management needs extra help with Board level or public presentations they often turn to him because of the quality of his work

ALL MARKETER-ON-THE-RISE PROFILES

Marie Chevrier
MARIE CHEVRIER SCHWARTZ
2022 MARKETER ON THE RISE
SAHAR SAIDI
SAHAR SAIDI
2021 MARKETER ON THE RISE
JEREMY MILLER
JEREMY MILLER
2016 MARKETER ON THE RISE
EMILY LYONS
EMILY LYONS
2016 MARKETER ON THE RISE
JOHN CELENZA
JOHN CELENZA
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SIMON CAZELAIS
SIMON CAZELAIS
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REBECCA BASI
REBECCA BASI
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JESSE ABRAMS
JESSE ABRAMS
2015 MARKETER ON THE RISE
DAVID WILKIN
DAVID WILKIN
2015 MARKETER ON THE RISE
AMIR SAHBA
AMIR SAHBA
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AMANDA RIVA
AMANDA RIVA
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WINNER: ALEX MACLEAN
WINNER: ALEX MACLEAN
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CHITRA ANAND
CHITRA ANAND
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JUSTINE MELMAN
JUSTINE MELMAN
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D’ARCY FINLEY
D'ARCY FINLEY
2014 MARKETER ON THE RISE
BRAD CANARIO
BRAD CANARIO
2014 MARKETER ON THE RISE