Lindsay Cook is the director of marketing for Joe Fresh, one of the hottest Canadian clothing brands, and recently helped orchestrate its entrance into the U.S. market.

The company opened six locations in the U.S. over the past year, including an 18,000-sq.-ft. international flagship location on Fifth Avenue in New York. The Loblaw-owned fashion line also recently announced it will open branded shops within nearly 700 newly renovated JC Penny locations starting next spring. Despite the brand’s success in Canada, Cook and her team of four were working with a relatively blank slate.