MEET THE MARKETER-ON-THE-RISE

WINNER: SARENA ALLY

2013 MARKETER ON THE RISE

FACEBOOK

In March, Sarena Ally took her first sip of Facebook Kool-Aid. That’s when the account planner, just hired from OMD, took the Facebook pilgrimage to the social network’s Menlo Park office for her official immersion into its corporate culture.

“They dunk you right in,” Ally laughs in a boardroom at the company’s Toronto office. “And you come out Facebook-ized.”

A young veteran with six years’ experience in digital marketing, Ally was already well-versed in Facebook before that first of nine interviews that landed her a job as a consultant to c-level executives at advertisers like Target, BlackBerry and Labatt.

A year prior, she’d been the digital lead on McDonald’s “Our Food. Your Questions.” campaign, heading up media strategy and planning the buy—including a large Facebook investment—for the campaign that later won a Gold Media Innovation Award for online advertising and Best of Show at the 2013 Marketing Awards.

At Facebook, Ally is tasked with liaising with clients and their agencies, getting each party together at the same table to talk social strategy and learn how Facebook can accomplish brands’ business goals. Though Facebook has become a standard part of most big social campaigns, many marketers still struggle with how to use the network to accomplish their specific goals. It takes someone skilled in both brand building and media to connect the dots and deliver on a brand’s objectives.

Her agency experience – both at OMD and at ZenithOptimedia, where Ally was a digital media planner for two years – informs her work at Facebook and gives her a direct line to the agency world, one of the keys to bringing ad dollars to the network.

ALL MARKETER-ON-THE-RISE PROFILES

Marie Chevrier
MARIE CHEVRIER SCHWARTZ
2022 MARKETER ON THE RISE
SAHAR SAIDI
SAHAR SAIDI
2021 MARKETER ON THE RISE
JEREMY MILLER
JEREMY MILLER
2016 MARKETER ON THE RISE
EMILY LYONS
EMILY LYONS
2016 MARKETER ON THE RISE
JOHN CELENZA
JOHN CELENZA
2016 MARKETER ON THE RISE
SIMON CAZELAIS
SIMON CAZELAIS
2016 MARKETER ON THE RISE
REBECCA BASI
REBECCA BASI
2016 MARKETER ON THE RISE
JESSE ABRAMS
JESSE ABRAMS
2015 MARKETER ON THE RISE
DAVID WILKIN
DAVID WILKIN
2015 MARKETER ON THE RISE
AMIR SAHBA
AMIR SAHBA
2015 MARKETER ON THE RISE
AMANDA RIVA
AMANDA RIVA
2015 MARKETER ON THE RISE
WINNER: ALEX MACLEAN
WINNER: ALEX MACLEAN
2015 MARKETER ON THE RISE
CHITRA ANAND
CHITRA ANAND
2014 MARKETER ON THE RISE
JUSTINE MELMAN
JUSTINE MELMAN
2014 MARKETER ON THE RISE
D’ARCY FINLEY
D'ARCY FINLEY
2014 MARKETER ON THE RISE
BRAD CANARIO
BRAD CANARIO
2014 MARKETER ON THE RISE