As a branding and marketing research strategist, Darko has enjoyed helping more than 500 brands generate
consumer insights, identify marketing issues, address multicultural challenges, and overcome business
obstacles that have prevented them from achieving their goals and objectives. He brings more than twenty-
five years of progressive marketing and marketing research experience and over fifteen years of senior
executive experience to the team.

Darko is innovative and thought-provoking marketing leader with expert knowledge of both qualitative and
quantitative marketing research methodologies including design, data collection methods, tools and
techniques for basic and multivariate statistical analysis.
Transcending consumers’ product-only relationship and connecting the brand to powerful and timeless
emotion through innovation is his daily motivation.