MEET THE Board Members

Lia Grimberg

Lia Grimberg

Lia Grimberg is a Senior Director of Loyalty and Analytics at Loblaw Companies Limited.  Lia is a data-driven marketing expert that translates customer needs into 1:1 personalized marketing communications that drive an improved ROI.  She has almost 20 years of experience, both practical and theoretical, client and consulting, in the retail and financial services industries.

Lia was formerly an Associate Vice-President a Relation1, a personalized marketing services consulting company, a Divisional Vice President, Loyalty and CRM at Sears Canada and a Loyalty Consulting Director at Bond Brand Loyalty. Previously, Lia spend 5+ years at LoyaltyOne leading the R&D group and as a client lead for the Bank of Montreal. Lia has also held the position of Marketing Manager at The Home Depot and held several marketing positions at American Express.

Lia holds a BBA and an MBA from the Schulich School of Business at York University.

ALL Board members

Miglena Nikolova
Miglena Nikolova
PAST-PRESIDENT
Tina Portillo
Tina Portillo
PRESIDENT
Steve Simkus
Steve Simkus
VP, PARTNERSHIP & SPONSORSHIP
Matt Chong
Matt Chong
VP, FINANCE
Santo Ligotti
Santo Ligotti
VP, MARKETING
Barbara Boyd
Barbara Boyd
PRESIDENT-ELECT
Jacob Kessler
Jacob Kessler
VP, MARKETING HALL OF LEGENDS
Malaika Palmer
Malaika Palmer
VP, EVENTS
Christine Andrew
Christine Andrew
VP, DEI
Christopher Stathousis
Christopher Stathousis
VP, INTERNATIONAL
Debbie Bolton
Debbie Bolton
VP, VOLUNTEERS
Lia Grimberg
Lia Grimberg
VP, MEMBERSHIP
Rob Maclean
Rob Maclean
VP, PUBLIC RELATIONS
Wendy Greenwood
Wendy Greenwood
VP, COMMUNICATIONS
Christy Varicat
Christy Varicat
VP, DIGITAL MARKETING
Vincent Mok
Vincent Mok
VP, TECHNOLOGY
Darko Rakin
Darko Rakin
VP, Strategy & Insights
Craig Lund
Craig Lund
SECRETARY AND VP, MENTORSHIP