Alison Simpson is the President and CEO of the Canadian Marketing Association (CMA). She
has held executive marketing roles and served as president of several marketing agencies
throughout her career. She has also held executive marketing roles and led brand, digital,
loyalty, integrated marketing and customer experience teams for top tier brands, including Holt
Renfrew, Rogers Communications, and TMX Group.
Prior to joining the CMA, Alison was Chief Marketing Officer and Head of Consumer Business at
Key – a Canadian start-up that developed the world’s first all-digital, on-demand
homeownership platform. Alison also serves on several Boards, including DCM (a publicly
traded company) and the Advisory Board for the Master of Management Analytics and Artificial
Intelligence Program at the Smith School of Business. Alison has also held Board Director roles
for both the ICA (Institute of Communications Agencies) and NABS (National Advertising
In her “life beyond work”, Alison is an avid traveller and passionate runner. Alison has completed
62 marathons and ultras, including winning her age group in a 250km Race Across the Sahara
Desert and helping to raise $100,000 for the National Advertising Benevolence Society. Alison also
climbed Mt Kilimanjaro to raise money for the Alzheimer Society.