Mathieu Roy has nearly 30 years of experience in the field of marketing communications.
He began his career at Cossette in 1997 and worked his way up to Vice President, Business Lead
for 10 years. He led a convergent national team of 50 communicators from all marketing
communications disciplines. He built, refreshed and launched over 10 amazing brands, including
Bell, Coca-Cola, Molson, Home Depot, Nike, Future Shop, BMO and Air Transat.

He joined LG2 in 2007 where he became a partner in 2010 and President of the Montréal office
in 2016. His responsibilities included leading the company's transfer of ownership and national
expansion into Toronto. He led the growth and transformation of the company from 100 to 400
employees, introduced new revenue streams such as innovation, architecture, and content, and
laid the foundation of the governance structure.

He has acted as a communications advisor to senior Canadian executives working for major
brands and organizations such as Bell, Desjardins, Loblaw, Agropur et Les Producteurs de lait du
Québec. For 12 years, he helped build Canada's largest independent agency and one of the most
awarded agencies in the world.

Most recently, he was Senior Vice President, Business Strategy at Cossette. In this role, he was a
member of the executive committee, an executive leader with major clients responsible for
growth and business development with teams in Montreal, Quebec City and Halifax, and helped
reignite the creative culture.

He was appointed Executive President of Publicis in Québec in December 2022, a position newly
created to foster growth and collaboration between Publicis Montreal and Nurun Canada. As
part of his responsibilities, he is also a member of the Executive Committee (COMEX) of Publicis
Groupe Canada.

A graduate in marketing from the University of Sherbrooke, he has used his expertise and talent
to build several major Québec, Canadian and international brands. He is recognized for his
entrepreneurial qualities, his passion for creativity and the quality of his human relations with
both clients and colleagues. He was selected as one of Canada's Top 30 under 30 by Marketing
Magazine in 2001 and as one of Québec's marketers of the year by Info-Presse in 2015.