Carol loves continual learning and personal development for herself and her teams, to achieve their full potential. She received her Certified Executive Coach credential from Royal Roads University, and has her ACC credential from the ICF. She is practising as an executive coach and looks forward to adding coaching to her mentor role.
Carol Reader has worked in the marketing industry for 20+ years on the client side of both consumer and business to business organizations. She helps organizations to transform their Marketing capabilities to exceed business targets.
A thought leader, strategic and innovative, Carol leads change and growth through differentiated brands/products/programs. Seen as the Brand and Marketing advocate, Carol is recognized for her ability to build businesses and to build high performance teams. Passionate about insights that drive performance, the customer experience, product innovation, the power of data, and digital marketing.
Currently, Carol is the General Manager of a B2B organization. Prior to this, Carol held positions with Suncor Energy working on the Petro-Canada business, as a member of Leadership teams. This included: Head of Marketing for the Lubricants division and Head of Marketing Services on the Retail side, leading Brand, Communications, Insights, and Loyalty. Prior to this, Carol was VP Marketing at Black Photo Corporation, and held various marketing roles in packaged goods companies.
