Head of Brand, Marketing and Communications at EY Canada
Fatima Israel is an award-winning marketing executive and influential leader driven by making the impossible, possible. She invests deeply in people, teams and culture to inspire others, catalyze progress and drive change.
As the current Head of Brand, Marketing and Communications at EY Canada, Fatima brings a strategic, data-driven and customer-centric lens to lead a broad mandate focused on marketing strategy, demand generation, brand management, digital marketing, social media, PR, communications, corporate social responsibility, and data intelligence.
Fatima’s B2H (business-to-human) approach puts people at the core. Recognizing that customers increasingly unite around shared human experiences, new values and a strong sense of purpose, Fatima rallies her teams to implement integrated and innovative strategies that move real people to take real action. An active proponent for diversity and inclusiveness, she inspires others by building teams that reflect a multitude of experiences, backgrounds and capabilities to deliver better business results.
A busy mom of three, Fatima holds an MBA from the Schulich School of Business, has been a regular judge for the Canadian Marketing Association (CMA) awards for the past three years and is working on building fluency in her seventh language.