Chief Marketing Officer at EY Canada

Fatima is EY Canada’s Chief Marketing Officer and a member of the Canadian Leadership Team. Grounded in a business-to-human approach, Fatima is an advocate for putting people at the heart of transformation to drive innovation, catalyze progress and deliver on purpose. Marketing is more than just a passion of hers — it’s a true calling.

Leading all brand, marketing and communications functions, Fatima is transforming the end-to-end customer journey through digital acceleration, thought-provoking omnichannel programs and creative brand narratives. She boldly blends ambitious ideas with insights to show how we’re building a better working world for our people, our clients and our communities.  

Bringing 20 years of experience, Fatima combines her deep industry expertise in telecommunications, technology, health services and fintech, with a strategic and data-driven lens to deliver business outcomes. 

Passionate about leadership and advancing the marketing community, Fatima has been recognized in The Globe and Mail Report on Business Magazine’s Best Executives list in 2022, is an executive mentor and advisory council member for the American Marketing Association, and a regular judge for marketing industry award programs. In 2021, Fatima also led her team to a Gold Canadian Marketing Association Award for the firm’s Women. Fast forward campaign.

She holds a Bachelor of Commerce from the University of Toronto and an MBA from the Schulich School of Business, York University.