MEET THE MENTORS

Client-Agency Crossover

Someone who has made the leap from being a client or agency side marketer to the opposite side of the table

KARLA CONGSON

Client-Agency Crossover

Someone who has made the leap from being a client or agency side marketer to the opposite side of the table

KARLA CONGSON

Karla is CEO and founder of OpenGravity a technology startup focused on optimizing agile project teams. A proven repeat founder and entrepreneur with 25 years of experience, prior to OpenGravity Karla co-founded collective IQ, a leader in managed services specializing in marketing. This created a unique advantage for OpenGravity at launch: a deep understanding of the freelance model and agile teams, significant operational learning and deep network to enable rapid scale.

She brings over two decades of marketing and strategy experience and her work has included business leadership and general management of top global and domestic brands, customer insights & analytics, brand strategy, client experience design and integrated marketing. In her previous role as Chief Marketing Officer at Dundee Corporation, Karla was responsible for driving customer experience, innovation and brand strategy.

Karla has also held the roles of Executive Strategy Director & Managing Director at Mirum Agency, one of Canada’s largest digital marketing agencies and Executive Vice President at WPP/Young & Rubicam Canada, responsible for country leadership of the Ford of Canada business spanning multiple marketing agencies. In this capacity she led a significant customer experience initiatives, brand strategy at the enterprise and nameplate level for launches and brand and customer segmentation research.

Prior to this Karla was the Vice-President Marketing at AIM Trimark, responsible for domestic brand and marketing leadership. In this capacity she also led a significant global brand strategy and architecture project for Invesco, the parent brand for AIM Trimark, leading to the global rollout of the Invesco masterbrand.

Karla has also been responsible for the brand strategy and identity development of other significant Canadian brands such as Canada Post, CIBC Wood Gundy, Empire Life, Homemakers Magazine and others.

ALL MENTOR PROFILES

SARAH THOMPSON
SARAH THOMPSON
TRINH THAM
TRINH THAM
MANSI VAGT
MANSI VAGT
CANDY LEE
CANDY LEE
SUSAN IRVING
SUSAN IRVING
KARLA CONGSON
KARLA CONGSON
MARIE-JOSEE VINET
MARIE-JOSEE VINET
JASON BOYER
JASON BOYER
Fatima Israel
Fatima Israel
Sue Austin
Sue Austin
MACLIN WILLIAMS
MACLIN WILLIAMS
RAHUL RAJ
RAHUL RAJ
JOHN TORELLA
JOHN TORELLA
DAVE THOMPSON
DAVE THOMPSON
KAIWAN SUNTOK
KAIWAN SUNTOK
DEBBIE FORD (STOJANOVIC)
DEBBIE FORD (STOJANOVIC)
ALLISON ABRAHAM
ALLISON ABRAHAM
LILI SHALEV-SHAWN
LILI SHALEV-SHAWN
KRISTINA A. SCHAEFER
KRISTINA A. SCHAEFER
PINA SCIARRA
PINA SCIARRA
TONY SCALA
TONY SCALA
PETER RODRIGUEZ
PETER RODRIGUEZ
LISA RITCHIE
LISA RITCHIE
CAROL READER
CAROL READER
CHRISTINE ROBERTSON
CHRISTINE ROBERTSON
MIKE NETHERCOTT
MIKE NETHERCOTT
MEGHAN NAMETH
MEGHAN NAMETH
DR. ALAN C. MIDDLETON
DR. ALAN C. MIDDLETON
PARMINDER MANN
PARMINDER MANN
DAVID KINCAID
DAVID KINCAID
LISA KIMMEL
LISA KIMMEL
MATT KELLY
MATT KELLY
SHALABH KAYASTHA
SHALABH KAYASTHA
ANDREA GRAHAM
ANDREA GRAHAM
LIBIER GOMEZ
LIBIER GOMEZ
KEVIN GILLIGAN
KEVIN GILLIGAN
PENELOPE FRIDMAN
PENELOPE FRIDMAN
LYNN FLETCHER
LYNN FLETCHER
KATHRYN FITZWILLIAM
KATHRYN FITZWILLIAM
COLLEEN DALOS
COLLEEN DALOS
GINA CONTE
GINA CONTE
JAMES CONNELL
JAMES CONNELL
BILL BROWN
BILL BROWN
CHRIS BROCKBANK
CHRIS BROCKBANK
VIRGINIA BRAILEY
VIRGINIA BRAILEY
DEBBIE BOLTON
DEBBIE BOLTON