MEET THE MENTORS

Agency Crossover

Someone who has made the leap from being a client or agency side marketer to the opposite side of the table

KRISTINA A. SCHAEFER

Agency Crossover

Someone who has made the leap from being a client or agency side marketer to the opposite side of the table

KRISTINA A. SCHAEFER

HEAD OF BRAND STRATEGY, PETRO-CANADA

SUNCOR ENERGY

Mantra: Speak Authentically. Simplify Complexity. Engage with Integrity.

Kristina Schaefer is a passionate marketer and partnerships professional with over two decades of international corporate and consulting experience, helping iconic brands evolve and grow.  Kristina joined Suncor this year to lead the strategic transformation of the Petro-Canada brand — one of Canada’s most renowned — crafting a long-term brand purpose that will instill deeper meaning for customers and associates, and position the brand for long-term differentiation and growth.

Prior to Suncor, Ms. Schaefer served as Executive Director, Partnerships at the Canadian Olympic Committee.  As a member of senior leadership, Kristina led a high-performing team responsible for all commercial aspects of the organization – including partner program development, renewals, licensing, business development, and commercial rights management – all in support of Canadian athletes and their coaches, on their journey to achieve podium success. 

Prior to joining Team Canada, Ms. Schaefer spent fifteen years at IMG, ultimately responsible for the organization’s global Olympic Consulting practice. Kristina also held roles at New York advisory firm Teneo, and began her career client-side at KeyBank in Cleveland, Ohio.

Today Ms. Schaefer resides in Burlington, Ontario with her husband and their lovable labradoodle, Molson.  Kristina earned her MBA from John Carroll University, and her marketing degree from Indiana University. She enjoys cycling, golf, reading and musical theatre – and could not be more honoured to have recently been granted her Canadian citizenship.

ALL MENTOR PROFILES

SARAH THOMPSON
SARAH THOMPSON
TRINH THAM
TRINH THAM
MANSI VAGT
MANSI VAGT
CANDY LEE
CANDY LEE
SUSAN IRVING
SUSAN IRVING
KARLA CONGSON
KARLA CONGSON
MARIE-JOSEE VINET
MARIE-JOSEE VINET
JASON BOYER
JASON BOYER
Fatima Israel
Fatima Israel
Sue Austin
Sue Austin
MACLIN WILLIAMS
MACLIN WILLIAMS
RAHUL RAJ
RAHUL RAJ
JOHN TORELLA
JOHN TORELLA
DAVE THOMPSON
DAVE THOMPSON
KAIWAN SUNTOK
KAIWAN SUNTOK
DEBBIE FORD (STOJANOVIC)
DEBBIE FORD (STOJANOVIC)
ALLISON ABRAHAM
ALLISON ABRAHAM
LILI SHALEV-SHAWN
LILI SHALEV-SHAWN
KRISTINA A. SCHAEFER
KRISTINA A. SCHAEFER
PINA SCIARRA
PINA SCIARRA
TONY SCALA
TONY SCALA
PETER RODRIGUEZ
PETER RODRIGUEZ
LISA RITCHIE
LISA RITCHIE
CAROL READER
CAROL READER
CHRISTINE ROBERTSON
CHRISTINE ROBERTSON
MIKE NETHERCOTT
MIKE NETHERCOTT
MEGHAN NAMETH
MEGHAN NAMETH
DR. ALAN C. MIDDLETON
DR. ALAN C. MIDDLETON
PARMINDER MANN
PARMINDER MANN
DAVID KINCAID
DAVID KINCAID
LISA KIMMEL
LISA KIMMEL
MATT KELLY
MATT KELLY
SHALABH KAYASTHA
SHALABH KAYASTHA
ANDREA GRAHAM
ANDREA GRAHAM
LIBIER GOMEZ
LIBIER GOMEZ
KEVIN GILLIGAN
KEVIN GILLIGAN
PENELOPE FRIDMAN
PENELOPE FRIDMAN
LYNN FLETCHER
LYNN FLETCHER
KATHRYN FITZWILLIAM
KATHRYN FITZWILLIAM
COLLEEN DALOS
COLLEEN DALOS
GINA CONTE
GINA CONTE
JAMES CONNELL
JAMES CONNELL
BILL BROWN
BILL BROWN
CHRIS BROCKBANK
CHRIS BROCKBANK
VIRGINIA BRAILEY
VIRGINIA BRAILEY
DEBBIE BOLTON
DEBBIE BOLTON