HEAD OF BRAND STRATEGY, PETRO-CANADA
Mantra: Speak Authentically. Simplify Complexity. Engage with Integrity.
Kristina Schaefer is a passionate marketer and partnerships professional with over two decades of international corporate and consulting experience, helping iconic brands evolve and grow. Kristina joined Suncor this year to lead the strategic transformation of the Petro-Canada brand — one of Canada’s most renowned — crafting a long-term brand purpose that will instill deeper meaning for customers and associates, and position the brand for long-term differentiation and growth.
Prior to Suncor, Ms. Schaefer served as Executive Director, Partnerships at the Canadian Olympic Committee. As a member of senior leadership, Kristina led a high-performing team responsible for all commercial aspects of the organization – including partner program development, renewals, licensing, business development, and commercial rights management – all in support of Canadian athletes and their coaches, on their journey to achieve podium success.
Prior to joining Team Canada, Ms. Schaefer spent fifteen years at IMG, ultimately responsible for the organization’s global Olympic Consulting practice. Kristina also held roles at New York advisory firm Teneo, and began her career client-side at KeyBank in Cleveland, Ohio.
Today Ms. Schaefer resides in Burlington, Ontario with her husband and their lovable labradoodle, Molson. Kristina earned her MBA from John Carroll University, and her marketing degree from Indiana University. She enjoys cycling, golf, reading and musical theatre – and could not be more honoured to have recently been granted her Canadian citizenship.