MEET THE MENTORS

Client Savant

Someone who has spent most of their career as a client side marketer/business leader

MACLIN WILLIAMS

Client Savant

Someone who has spent most of their career as a client side marketer/business leader

MACLIN WILLIAMS

HEAD OF MARKETING, PORTER AIRLINES

Maclin is a digital innovation professional and marketing strategist whose dedication to optimizing customer experience has driven measurable results for major brands across multiple industries. Equal parts technoholic and humanist, Ms. Williams is an explorer of digital frontiers who loves inspiring like-minded adventurers in designing new possibilities.

As Head of Marketing, Maclin has pushed the boundaries of nascent technology and big data to transform Porter Airlines into a leader in the Canadian digital advertising space while saving millions in ad spend. This innovation paired with dedication to a unique, and cheeky, brand voice landed Porter the CMA Marketer of the Year award for Excellence in Brand & Advertising.

Agency side Maclin developed strategies for digital properties and integrated campaigns and produced global multi-media events for clients such as Four Seasons Hotels and Resorts, Honda Canada, and Kraft Canada. The work she and her team produced earned industry recognition including IABC Gold Quill and Silver Leaf Awards and a prestigious Leo Award.  

Maclin co-founded IN_Situ Augmented Reality, an interactive technology company that presented potential capital investor leads with an immersive visualization of planned buildings in the context of the living cityscape. She worked with world-class architects and institutions including OCAD (UK architect Wil Alsop) and the ROM (NYC architect Daniel Libeskind). Her company earned Gold for Innovation in Digital Business at the National Post & Design Exchange Awards.

An alumna of University of Toronto. Ryerson University, the CFC’s Digital Media Lab and the Bell Interactive Project Lab, Maclin has served as a keynote speaker at numerous digital innovation events, including representing Canadian business innovation at the World Expo in Japan. She has served on St. Joseph’s Hospital Rebranding Task Force, the Board of Directors for Future Generations Canada and the Board of the AMA Mentor Exchange. She also fundraises for Childhood Cancer Canada.  

ALL MENTOR PROFILES

MACLIN WILLIAMS
MACLIN WILLIAMS
RAHUL RAJ
RAHUL RAJ
JOHN TORELLA
JOHN TORELLA
DAVE THOMPSON
DAVE THOMPSON
KAIWAN SUNTOK
KAIWAN SUNTOK
DEBBIE FORD (STOJANOVIC)
DEBBIE FORD (STOJANOVIC)
ALLISON ABRAHAM
ALLISON ABRAHAM
LILI SHALEV-SHAWN
LILI SHALEV-SHAWN
KRISTINA A. SCHAEFER
KRISTINA A. SCHAEFER
PINA SCIARRA
PINA SCIARRA
TONY SCALA
TONY SCALA
PETER RODRIGUEZ
PETER RODRIGUEZ
LISA RITCHIE
LISA RITCHIE
CAROL READER
CAROL READER
CHRISTINE ROBERTSON
CHRISTINE ROBERTSON
ELIZABETH PRIESTMAN
ELIZABETH PRIESTMAN
ALEX PANOUSIS
ALEX PANOUSIS
MIKE NETHERCOTT
MIKE NETHERCOTT
MEGHAN NAMETH
MEGHAN NAMETH
DR. ALAN C. MIDDLETON
DR. ALAN C. MIDDLETON
PARMINDER MANN
PARMINDER MANN
CINDY LEE
CINDY LEE
DAVID KINCAID
DAVID KINCAID
LISA KIMMEL
LISA KIMMEL
MATT KELLY
MATT KELLY
SHALABH KAYASTHA
SHALABH KAYASTHA
ANDREA GRAHAM
ANDREA GRAHAM
LIBIER GOMEZ
LIBIER GOMEZ
KEVIN GILLIGAN
KEVIN GILLIGAN
BOB FROESE​
BOB FROESE​
PENELOPE FRIDMAN
PENELOPE FRIDMAN
LYNN FLETCHER
LYNN FLETCHER
KATHRYN FITZWILLIAM
KATHRYN FITZWILLIAM
COLLEEN DALOS
COLLEEN DALOS
GINA CONTE
GINA CONTE
JAMES CONNELL
JAMES CONNELL
FREDA COLBOURNE
FREDA COLBOURNE
LEEANNE COMISH
LEEANNE COMISH
BILL BROWN
BILL BROWN
CHRIS BROCKBANK
CHRIS BROCKBANK
VIRGINIA BRAILEY
VIRGINIA BRAILEY
DEBBIE BOLTON
DEBBIE BOLTON
JOHN BARDAWILL
JOHN BARDAWILL
Carolyn Ansley
Carolyn Ansley
Reza Alavie
Reza Alavie
Margaret Adaniel
Margaret Adaniel