Parminder combines his expertise in strategic consumer sales and marketing initiatives with an extensive understanding of consumer engagement through digital interaction. Through the lens of a solid background in consumer packaged goods and the foodservice industry, Parminder tracks the changing trends and growing demands of today’s consumers and then develops client focused solutions, with the customer experience as the collective win/win goal. As a sector lead at Canada’s largest foodservice company, and 25+ years of experience, he has executed leading edge technology and customer experience initiatives that will ensure his client base stays on top of emerging technology.