MEET THE MENTORS

Agency Savant

 Someone who has spent most of their career as an advertising/business leader

PENELOPE FRIDMAN

Agency Savant

 Someone who has spent most of their career as an advertising/business leader

PENELOPE FRIDMAN

FOUNDER & PRINCIPAL, L’INSTITUT IDÉE

Penelope has over two decades of senior-level business and marketing experience
across a myriad of categories. As co-founder and President of L’Institut, a consultancy
specializing in insight and strategy, Penelope has developed an industry-leading skill
set for developing and leading unique proprietary models for “co-creation” with clients.
This body of work has formed the backbone of the Master Planning model at L’Institut. 
She has applied these tools and her expertise to major visioning, branding and business
strategy assignments for North American and global clients such as Live Nation,
Cadillac Fairview, Majid Al Futtaim, Abbott Labs, RBC, Marriott International, Rogers,
Bausch + Lomb, Magna International, Humana, and Audi. Her specialty lies in multi-
stakeholder environments, where insight and strategy must be achieved in a
participatory manner and at high speed. 
 
Penelope is actively involved with the Rotman School of Management, and is an
alumna of The University of Western Ontario and The Rotman School of Management.

ALL MENTOR PROFILES

SARAH THOMPSON
SARAH THOMPSON
TRINH THAM
TRINH THAM
MANSI VAGT
MANSI VAGT
CANDY LEE
CANDY LEE
SUSAN IRVING
SUSAN IRVING
KARLA CONGSON
KARLA CONGSON
MARIE-JOSEE VINET
MARIE-JOSEE VINET
JASON BOYER
JASON BOYER
Fatima Israel
Fatima Israel
Sue Austin
Sue Austin
MACLIN WILLIAMS
MACLIN WILLIAMS
RAHUL RAJ
RAHUL RAJ
JOHN TORELLA
JOHN TORELLA
DAVE THOMPSON
DAVE THOMPSON
KAIWAN SUNTOK
KAIWAN SUNTOK
DEBBIE FORD (STOJANOVIC)
DEBBIE FORD (STOJANOVIC)
ALLISON ABRAHAM
ALLISON ABRAHAM
LILI SHALEV-SHAWN
LILI SHALEV-SHAWN
KRISTINA A. SCHAEFER
KRISTINA A. SCHAEFER
PINA SCIARRA
PINA SCIARRA
TONY SCALA
TONY SCALA
PETER RODRIGUEZ
PETER RODRIGUEZ
LISA RITCHIE
LISA RITCHIE
CAROL READER
CAROL READER
CHRISTINE ROBERTSON
CHRISTINE ROBERTSON
MIKE NETHERCOTT
MIKE NETHERCOTT
MEGHAN NAMETH
MEGHAN NAMETH
DR. ALAN C. MIDDLETON
DR. ALAN C. MIDDLETON
PARMINDER MANN
PARMINDER MANN
DAVID KINCAID
DAVID KINCAID
LISA KIMMEL
LISA KIMMEL
MATT KELLY
MATT KELLY
SHALABH KAYASTHA
SHALABH KAYASTHA
ANDREA GRAHAM
ANDREA GRAHAM
LIBIER GOMEZ
LIBIER GOMEZ
KEVIN GILLIGAN
KEVIN GILLIGAN
PENELOPE FRIDMAN
PENELOPE FRIDMAN
LYNN FLETCHER
LYNN FLETCHER
KATHRYN FITZWILLIAM
KATHRYN FITZWILLIAM
COLLEEN DALOS
COLLEEN DALOS
GINA CONTE
GINA CONTE
JAMES CONNELL
JAMES CONNELL
BILL BROWN
BILL BROWN
CHRIS BROCKBANK
CHRIS BROCKBANK
VIRGINIA BRAILEY
VIRGINIA BRAILEY
DEBBIE BOLTON
DEBBIE BOLTON