Rahul helps Challenger Brands win.
He started 5&Vine to help ambitious founders build, launch and grow meaningful businesses that disrupt categories and better society. To date, their impact has helped our partners close over $1.2B in follow on financing and two have gone public.
5&Vine was born from his time as CMO at ecobee, where he helped transform the brand from relative obscurity into the #2 thermostat brand in North America with a 30% share and developed a playbook on how Challengers could take down industry incumbents.
He knows what a brand needs to take on Goliath. Prior to ecobee, he ran an incubator for Walmart in San Francisco. After seeing an opportunity to extract more value out of products that already existed, he built a refurbishing infrastructure that turned costly customer returns into a multi-billion dollar revenue stream. For these efforts, he was honoured with Walmart’s Innovation Champion Award, a fellowship with the Aspen Institute and by GOOD magazine as 1 of 100 people pushing the world forward.
His commitment to bettering the world started when he was young. At the age of 17, he founded and developed Meal Exchange to build healthy, just and environmentally sustainable food systems across Canada. His work has been recognized by TIME magazine as “revolutionary”.
Today, alongside his work at 5&Vine, he’s actively engaged in inspiring and empowering others to make their own positive impact. As well as being on the Design Team of the Aspen First Movers fellowship, he mentors entrepreneurs at First Round Capital, Tech Stars, the American Marketing Association, the University of Toronto’s Venture Mentoring Program, the Presidio Graduate School, and delivered a TEDx talk on the power of Challenger Thinking.