The American Marketing Association (“AMA”) believes in protecting your privacy and the confidentiality of your Personal Information. The AMA website is designed to be a robust portal and collaboration tool that allows for the free flow of information between the AMA, its partners, its members, and visitors to the Site. We acknowledge that you may have privacy and security concerns with respect to the information we collect, use, and disclose to third parties for the purpose of allowing us to offer and provide our products and services to you. To this end, we have developed this Privacy Policy to balance the functionality of the Site with your control over your Personal Information.
Personal information is any combination of information, in the possession of or likely to come into the possession of AMA, that can be used to identify, contact, or locate a discrete individual (“Personal Information”) and will be treated in accordance with this Privacy Policy. Any information that cannot be used to identify a discrete individual (such as aggregated statistical information) is not Personal Information.
By using this Site, or providing your Personal Information to the AMA, you hereby consent to the transfer of your Personal Information to the United States, for the purposes described in this Privacy Policy.
AMA collects, uses, and discloses your Personal Information in its normal course of business for the following purposes:
The information gathered by AMA from this Site falls into two categories: (1) information voluntarily supplied by visitors to our Site and (2) tracking information gathered as visitors navigate through our Site.
When using this Site, you may choose to provide us with information to help us serve your needs. The Personal Information that we collect will depend on how you choose to use this Site. Below are four examples.
As you navigate the Site, we may also collect information through commonly used information-gathering tools, such as cookies and web beacons (collectively “Website Navigational Information”). Website Navigational Information includes standard information from your web browser (e.g., browser type, browser language), your Internet Protocol (“IP”) address, and the actions you take on the Site (such as the web pages viewed and the links clicked).
Like many companies, we may use cookies on this Site. Cookies are pieces of information shared between your web browser and a website. Use of cookies enables a faster and easier experience for the user. A cookie cannot read data off your computer’s hard drive.
There are different kinds of cookies with different functions:
For information on all of these categories of cookies and for more information generally on cookies, please refer to www.aboutcookies.org.
The Site may also use web beacons (including web beacons supplied or provided by third parties) alone or in conjunction with cookies to compile information about users’ usage of the Site and interaction with emails from AMA. Web beacons are clear electronic images that can recognize certain types of information on your computer, such as cookies, when you viewed a particular Site tied to the web beacon, and a description of a Site tied to the web beacon. We use web beacons to operate and improve our Sites and email communications. We may use information from web beacons in combination with other data we have about our clients to provide you with information about AMA and our services. We will conduct this review on an anonymous basis.
When you visit our Sites, AMA collects your IP addresses to track and aggregate non-Personal Information. For example, AMA uses IP addresses to monitor the regions from which users navigate the Sites. IP addresses will be stored in such a way so that you cannot be identified from the IP address.
We do not disclose any Personal Information about you to any third parties except as stated in this Privacy Policy, as otherwise permitted by law, or as authorized by you.
Third parties to whom we disclose information are required by law and contractual undertakings to keep your Personal Information confidential and secure and to use and disclose it for purposes that a reasonable person would consider appropriate in the circumstances, in compliance with all applicable legislation, which purposes are as follows:
If these third parties wish to use your Personal Information for any other purpose, they will have a legal obligation to notify you of this and, where required, to obtain your consent. Contact us on [e-mail address] for more information on these third parties.
In the normal course of performing services for our clients, Personal Information may be shared within AMA and its affiliates for research and statistical purposes, system administration, and crime prevention or detection. When you supply us with information containing third-party Personal Information (names, addresses, or other information relating to living individuals), we will hold and use that Personal Information to perform general insurance and other services for you on the understanding that the individuals to whom the Personal Information relates have been informed of the reason(s) for obtaining the Personal Information and the fact that it may be disclosed to third parties such as AMA, and that they have consented to such disclosure and use.
Because many of the service providers we use are located in the United States, including certain AMA affiliates, your Personal Information may be processed and stored inside the United States, and the U.S. government, courts, or law enforcement or regulatory agencies may be able to obtain disclosure of your Personal Information under U.S. laws.
AMA’s service suppliers adhere to the same protections regarding the collection, use, and retention of data as we do.
As we continue to develop our business, we might sell or buy assets. In such transactions, user information, including Personal Information, generally is one of the transferred business assets. In addition, if either AMA itself or substantially all AMA assets were acquired, your Personal Information may be one of the transferred assets. Therefore, we may disclose and/or transfer your Personal Information to a third-party purchaser in these circumstances.
AMA preserves the right to disclose without your prior permission any Personal Information about you or your use of this Site if AMA has a good faith belief that such action is necessary to (1) protect and defend the rights, property, or safety of AMA, employees, or other users of this Site or the public; (2) enforce the terms and conditions that apply to use of this Site; (3) comply with a legally valid request from a competent governmental authority; or (4) respond to claims that any content violates the rights of third parties. We may also disclose Personal Information as we deem necessary to satisfy any applicable law, regulation, legal process, or governmental request.
In this Privacy Policy, the purposes identified above and in “Collection, Use, and Disclosure of Personal Information” will be referred to as the “Identified Purposes.”
This website may make public chat rooms, forums, message boards, and/or news groups available to you from time to time. We impose terms of use regarding content and activity at such public areas. Further, we monitor and/or edit posts to those areas. Please remember that any information that is disclosed in these areas becomes public information and you should exercise caution when deciding whether to disclose any personal information via such forum.
California Civil Code Section 1798.83 requires any operator of a website to permit its California-resident customers to request and obtain from the operator a list of what personal information the operator disclosed to third parties for direct marketing purposes for the preceding calendar year, as well as the addresses and names of such third parties. AMA does not share any personal information collected from this site with third parties for their direct marketing purposes.
Your knowledge of and consent to AMA’s collection, use, and disclosure of your Personal Information is critical. We rely on the following actions by you as indications of your consent to our existing and future Personal Information practices:
If you wish to withdraw your consent, please refer to the “Questions or to Withdraw Consent” section below. However, there are several instances in which AMA does not require your consent to engage in the processing or disclosure of Personal Information. AMA may not solicit your consent for the processing or transfer of Personal information for those purposes that have a statutory basis, such as in the following instances:
Where AMA relies on consent for the fair and lawful processing of Personal Information, the opportunity to consent will be provided when the Personal Information in question is collected. Your consent may be given through your authorized representative such as a legal guardian, agent, or holder of a power of attorney.
Subject to certain legal or contractual restrictions and reasonable notice, you may withdraw this consent at any time. AMA will inform you of the consequences of withdrawing your consent. In some cases, refusing to provide certain Personal Information or withdrawing consent for AMA to collect, use, or disclose your Personal Information could mean that we cannot obtain insurance coverage or other requested products, services, or information for you.
AMA will collect, use, or disclose Personal Information that is necessary for the Identified Purposes or as permitted by law. If we require Personal Information for any other purpose, you will be notified of the new purpose and, subject to your consent (where appropriate), that new purpose will become an Identified Purpose.
AMA will collect Personal Information by fair and lawful means. We will normally retain Personal Information as long as necessary for the fulfillment of the Identified Purposes. However, some Personal Information may be retained for longer periods as required by law, contract, or auditing requirements.
We have in place physical, electronic, and procedural safeguards appropriate to the sensitivity of the information we maintain. Safeguards will vary depending on the sensitivity, format, location, amount, distribution, and storage of the Personal Information. They include physical, technical, and managerial measures to keep Personal Information protected from unauthorized access. Among such safeguards are the encryption of communications via SSL, encryption of information while it is in storage, firewalls, access controls, separation of duties, and similar security protocols. However, due to the nature of the Internet and related technology, we cannot absolutely guarantee the security of Personal Information, and AMA expressly disclaims any such obligation.
AMA Sites may include links to other websites whose privacy policies we do not control. Once you leave our servers (you can tell where you are by checking the URL in the location bar on your web browser), use of any Personal Information you provide is governed by the privacy policy of the operator of the website you are visiting. That policy may differ from ours. If you cannot find the privacy policy of any of these websites via a link from the website’s homepage, you should contact the website directly for more information.
Our knowing about changes to some of your Personal Information (e.g., email address) may be key to effectively communicating with you at your request. If any of your details change, you can update us by emailing us. Please keep us informed of changes to your Personal Information.
You have the right to access your Personal Information and request rectification of any Personal Information in the file that may be obsolete, incomplete, or incorrect. However, to secure your Personal Information, AMA does not provide online access to its customers to view or amend Personal Information in its database.
Your Personal Information may also be stored, and can also be accessed, at the local AMA chapter office with which you are a member. For a complete list of our offices, click here.
A copy of this Privacy Policy (and any significant changes) can be obtained from our Web site at www.AMA.org. AMA is responsible for all Personal Information under its control and has designated a privacy officer who is accountable to Management for AMA’s compliance with this Privacy Policy.
You may exercise your right to withdraw your consent to applicable uses or disclosures of your Personal Information (which may limit or terminate the products and services that AMA provides to you) by either (1) making changes to your profile via our online portal or (2) writing or sending an email to us at the following address:
The American Marketing Association
130 E. Randolph Street, 22nd Floor
Chicago, IL 60601
Tel: (800) AMA-1150 or (312) 542-9000
[email protected]
We will need to validate the identity of anyone making such a request to ensure that we do not provide your information to anyone who does not have the right to such information.
Normally, we will respond to access requests within 30 days.
Complaints can be directed to:
The American Marketing Association
130 E. Randolph Street, 22nd Floor
Chicago, IL 60601
Tel: (800) AMA-1150 or (312) 542-9000
[email protected]
If there is any material change to your rights under this Privacy Policy, AMA will provide you with notice of such change 30 days prior to the changes going into effect. As part of this notice, AMA may post a notice of the change on the site in a clear and conspicuous manner for the 30-day notice period. AMA may also communicate the change via email or postal mail if this is the way that AMA normally corresponds with you. Please note that your continued use of the Site or Services once this 30-day period is over indicates your agreement to the changes that were the subject of the notice.
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