What innovations or trends have surprised you over the last year in marketing?<\/strong><\/p>\nConflicting trends are the name of the \u2018game\u2019 right now. There\u2019s never been a more confusing time to be a marketer, we are encountering so many opposing tendencies.<\/p>\n
The first one is about digital advertising and its decreasing effectiveness. At first glance, it might make sense to invest in a first-party data strategy. But at the same time, a growing number of people are getting concerned about their privacy; thus, it\u2019s not clear if they sign up for a brand\u2019s newsletter without a proper incentive.<\/p>\n
Second, e-commerce is growing and many organizations had shifted their teams to focus there, we\u2019ve learned that the shift is not happening as fast as we projected last year.<\/p>\n
Third, retail media networks are popping up everywhere and can help advertise closer to a point of purchase. But at the same time, retailers are launching private label brands that are competing with brands.<\/p>\n
Fourth, consumers want to go back to in-store shopping, but the current supply chain is a mess and there\u2019s not enough stock on the shelf.<\/p>\n
Considering the market is ever-so-dynamic, I believe only one thing matters: a direct and deep relationship with your customers. The market will continue to evolve, but if you can connect with your clients directly and keep two-way communication, you\u2019ll be uniquely positioned in the market.<\/p>\n
How do you describe your leadership style? Why has it worked for you? <\/strong><\/p>\nI believe that my team would describe me as transparent and hands-on. Throughout our journey, I\u2019ve realized that arming your team with the information they need to have an impact is the most important thing. By being transparent about challenges and opportunities you\u2019re arming your team with the tools required for them to make powerful decisions and trade-offs on where they should be spending their time. While I can\u2019t be part of every conversation or project anymore, I love when I get pulled in to support a big proposal or brainstorm from time to time.<\/p>\n
What excites you most about being a leader during this time?<\/strong><\/p>\nAs a leader, I am most excited about how Sampler can help brands solve some of their largest challenges by effectively getting their product into the hands of the right people. To me, the largest opportunity for marketers is to lean into the power of personalized relationships between people and their brands. I\u2019m excited to be at the helm of a company that can execute that during a time when that solution is needed more than ever.<\/p>\n
What\u2019s the best business advice you\u2019re received over the course of your career, and why was it important to you?<\/strong><\/p>\nBuild a team that fills your gaps. I\u2019ve been so lucky to work with some of the brightest individuals in the industry. By understanding each other\u2019s strengths and weaknesses we\u2019ve been able to grow each other and our company exponentially.<\/p>\n
Who has inspired or influenced your career path? How has mentorship played a role in shaping your career?<\/strong><\/p>\nMy grandparents were entrepreneurs, my father is the most hard-working person I\u2019ve ever known, and my husband is also an entrepreneur. I\u2019ve always been surrounded by hard-working people. Throughout my career, I\u2019ve had several mentors but the most influential people in my life have been my peers and family. In fact, many of my peers are now like family to me. What I\u2019ve realized is that what I\u2019ve needed most during my journey is a wide set of perspectives. I\u2019ve been lucky to be able to pick up the phone and ask numerous people \u201cHow would you deal with X?\u201d.<\/p>\n
How well is the marketing industry succeeding in advancing diversity, equity and inclusion in Canada? What can it do better?<\/strong><\/p>\nI think we\u2019re far from the days of \u201cMad Men,\u201d but we have to keep on pushing. It\u2019s been proven time and time again that diversity of thought is a huge competitive advantage. I think we need to continue to promote diversity in our organizations and our suppliers or partners as well. The reality is the companies that prioritize diversity deliver better marketing.<\/p>\n
What is one thing you would like to change in marketing or your industry to make it a better place to work?<\/strong><\/p>\nI think that in all industries, it\u2019s an important time to prioritize the mental health of our teams. Aside from all the unexpected pressures of business, our teams are dealing with a ton of concerns. Everyone has been through a pandemic, a tense political climate, and a financial crisis.<\/p>\n
While we should be prioritizing mental health for multiple reasons, including our moral responsibility, the reality is that not providing a safe place to discuss or deal with the emotional toll of these pressures hurts businesses too.<\/p>\n
It’s Incredibly difficult to be creative when you have other things on your mind. Many of our teams are dealing with things at home and then asked to come up with a creative tagline an hour later. I\u2019d like to see all industries normalize the importance of supporting teams’ mental health.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"
Marie Chevrier Schwartz, the CEO and founder of Sampler, is an entrepreneur with a marketing background who has built a technology platform for product sampling. The company\u2019s network reaches over 50 million consumers in 24 countries and serves some of the world\u2019s largest brands like L\u2019Or\u00e9al and Unilever. In 2022, Marie was named the Marketer-on-the-Rise […]<\/p>\n","protected":false},"author":30,"featured_media":17464,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"inline_featured_image":false,"passster_activate_protection":false,"passster_protect_child_pages":"","passster_protection_type":"password","passster_password":"","passster_activate_overwrite_defaults":"","passster_headline":"","passster_instruction":"","passster_placeholder":"","passster_button":"","passster_id":"","passster_activate_misc_settings":"","passster_redirect_url":"","passster_hide":"no","passster_area_shortcode":"","footnotes":""},"categories":[1,17],"tags":[41,23,26],"yoast_head":"\n
Build a team that fills your gaps to grow a company exponentially - AMA Toronto<\/title>\n \n \n \n \n \n \n \n \n \n \n \n \n\t \n\t \n\t \n \n \n \n\t \n\t \n\t \n