{"id":20548,"date":"2023-12-14T23:19:22","date_gmt":"2023-12-15T04:19:22","guid":{"rendered":"https:\/\/ama-toronto.com\/?p=20548"},"modified":"2023-12-18T14:31:08","modified_gmt":"2023-12-18T19:31:08","slug":"agency-leaders-reveal-critical-strategies-for-2024","status":"publish","type":"post","link":"https:\/\/ama-toronto.com\/blog\/agency-leaders-reveal-critical-strategies-for-2024\/","title":{"rendered":"Agency Leaders Reveal Critical Strategies for 2024"},"content":{"rendered":"
The American Marketing Association (AMA) recently hosted its 8th annual Agency Panel in Toronto. The event brought together progressive marketers from the Canadian agency sector to discuss emerging and ongoing trends, as well as the challenges and opportunities facing the industry in 2024.<\/span><\/p>\n Moderated by Sean Stanleigh, Head of Globe Content Studio at The Globe and Mail, this year\u2019s discussion featured a stellar lineup, including Richard Ivey, Chief Client Officer at Media Experts; Sue Jackman, Senior Vice President, Marketing at Citizen Relations; Tessa Ohlendorf, Managing Director at Media.Monks; and Aaron Starkman, Global Chief Creative Officer at Rethink.<\/p>\n \u201cThe Agency panel event serves as an essential year-end gathering for Toronto\u2019s marketing community,\u201d says Stanleigh. \u201cThe candid discussion delivered valuable insights around challenges and opportunities from the past year, and a glimpse of what\u2019s ahead for the industry in 2024.\u201d<\/p>\n