About AMA Toronto

Learn more about the chapter and meet the team!

29,000+

Members Worldwide

80+

Years Serving Marketers

65+

Professional Chapters

330+

Collegiate Chapters

Our Mission

The American Marketing Association strives to be the most relevant force and voice shaping marketing around the world, an essential community for marketers.

Our Vision

To be the essential community for marketers in the Greater Toronto Area by empowering leadership potential, accelerating innovation, and fostering a globally connected, future-ready marketing ecosystem.

American Marketing Association’s Toronto Chapter

In 1953, Neil Borden transformed the business world by articulating the “Marketing Mix” strategy in his AMA presidential address. Borden was just one of many AMA leaders who were not satisfied with existing best practices. These thought leaders sought answers for the future that would propel business growth and elevate the role of marketing.

Today, the AMA leads an unparalleled discussion on marketing leadership and excellence. Our Toronto Chapter is a volunteer-run, not-for-profit organization that has empowered business growth and leadership within our community for over 80 years. AMA Toronto provides opportunities to build professional connections, develop leadership, and accelerate professional knowledge and growth. With almost 30,000 members worldwide and 65+ chapters, the AMA is the world’s largest marketing association.

Locally, AMA Toronto is a welcoming community, focused on advancing the practice of marketing and the success of marketers in Canada. Internationally, we offer marketing resources and connections that will put you at the forefront of global industry knowledge. We also serve as a gateway for Canadian businesses wanting to grow and expand internationally.

With content coming from unrivalled scholarly journals, like the Journal of Marketing, and award-winning publications, like Marketing News, the AMA offers a robust perspective that understands marketers are expected to provide both solutions for today and solutions for tomorrow. No other organization provides more ways for marketers and academics to connect with the people and resources they need to be successful.

Commitment To Diversity, Equity and Inclusion

AMA Toronto, together with our community, are taking action and we need more than words to fight racism, inequity, and discrimination. AMA Toronto believes strong leadership, impartial action, and commitment to equity are required to build an inclusive culture that encourages, supports, and celebrates the diverse voices of our community.

AMA Toronto strives to apply a diversity, equity and inclusion lens to our activities to remove barriers, fuel our innovation and connect us closer to the communities we work in and live to build a diverse, equitable, and inclusive future.

Recent Awards

The American Marketing Association recognizes and rewards a tradition of excellence among its professional chapters through the Chapter Excellence Awards (CEA) program. Established in 1974, the CEA program highlights the outstanding achievements of AMA professional chapters in all areas of chapter operations, including strategic planning, volunteer management, membership engagement, program delivery, and financial management.

The American Marketing Association (AMA) Toronto chapter is honoured to be recognized by the American Marketing Association with a Chapter Excellence Award, winning the Silver Chapter of the Year badge for the 2020-21 program year.

We are proud of the impact we are making and the value we deliver to our community: empowering your leadership potential.

What We do

We believe that marketers need to take charge of their own careers and to never stop challenging themselves and growing. AMA Toronto helps you gain the inspiration, experience, mentorship and connections you need to have an increased impact in business and provide thought leadership in the boardroom and beyond. Getting involved with the local chapter is also a great way to boost your leadership skills by serving on any of our committees, our Board of Directors, or as a mentor.

Our signature events, our Mentorship programs and the annual Canada’s Marketing Hall of Legends celebration bring Canadian marketers together to inspire success, celebrate leadership and learn from experts on a broad range of topics. We touch and connect more than 3,000 marketers locally, and can help you get exposure to over 100,000 marketers across North America. And our past and present supporters include high profile business leaders, marketing legends, trailblazers and amazing mentors.

Education

Recognized educational partnerships: We partner with educational institutions such as Schulich to offer you accredited marketing programs.

Mentorship

Outstanding mentorship opportunities: We run one of the most extensive and successful mentorship programs in Canada. We pair more than 50 senior marketing leaders with mid-level marketers who want to accelerate their learning and move their career to the next level.

Awards

The Canada’s Marketing Hall of Legends Awards recognizes the contributions of the leaders who have transformed Canadian marketing.

Membership

Membership in AMA Toronto gives you an internationally recognized credential and access to the resources of the largest, internationally recognized marketing association with more than 20,000 members around the world.

Volunteers

Rewarding volunteer opportunities: AMA Toronto opens doors for its volunteers. Many of our volunteers have built their careers through their AMA experience.

Events

Accessible learning and networking events: We host convenient and affordable monthly learning and networking events that expose you to senior level marketers across a broad range of industries. Events focus on relevant topics such as social media, branding, customer experience and loyalty and more.