Books by AMA Toronto Fellows
AMA Toronto’s books bring together insights from respected voices in marketing, leadership, mentorship, reputation, events, and professional growth.
These publications are created to support AMA Toronto members, marketing professionals, business leaders, educators, students, and the broader marketing community with practical ideas, timely perspectives, and thought-provoking guidance.
From leadership development and marketing strategy to reputation building and connection-first event planning, the books reflect AMA Toronto’s commitment to sharing knowledge that helps professionals grow, lead, and make a meaningful impact in their organizations and communities.
Our books have been used by partners in many ways:
Conference and Holiday giveaways
Gift with purchase promotions
Customer/ employee learning events with the author as guest speaker and book signing.
Use one or both books as a way to recognize an employee, or thank and support a customer.
Our convenient physical copy bulk orders can simplify the buying process and ensure effective distribution when and where you need the books delivered.
The Forever Attendee Formula: Connection-First Event Planning That Makes Business Happen
The Forever Attendee Formula presents a connection-first approach to designing events that build relationships, community, and long-term business value. Written by Dawn Becker, former VP of Events at AMA Toronto, the book draws on 25+ years of event experience across North America. It shows how thoughtful event design can improve engagement, loyalty, and attendee retention.
Reputation Matters: Why Branding and PR are not Enough (2023)
A timely perspective and case studies on the importance of Reputation. An organization’s reputation is a critically important part of attracting customers, great talent and suppliers whilst having political credibility. In this current world of unfettered social media access, organizations – private, public and not-for-profit – are more vulnerable to attacks, both legitimate and illegitimate. And yet, many remain ill prepared for how to manage these types of crises.
Marketing Matters For Small & Medium Enterprises: Now More Than Ever!
AMA Toronto is offering valuable support and resources to help foster the growth of small businesses across the country. We are encouraging small business owners and entrepreneurs to take time to develop business ideas — and find new, exciting ways to improve and grow their companies through marketing. Amid the ongoing effects of the pandemic, we believe there has never been a more important time to understand the growth potential and top marketing strategies for small and medium-sized businesses.
Mentorship Matters: Now More Than Ever!
Mentorship Matters provides an updated guide to effective mentorship practices and relationships. The book reviews the history and research about what makes effective mentorship for both mentors and mentees, while lists a number of how to’s for improved mentorship practice. The book covers ten cases of effective mentorship practices from the viewpoint of mentors, mentees and organizations and their mentorship programs.