AMA Toronto volunteers enjoy many opportunities to develop professionally and personally as essential members of our chapter’s community.
American Marketing Association International: A gateway to international resources: AMA Toronto is a high-profile chapter in the world’s largest not-for-profit marketing association, American Marketing Association, with more than 20,000 members. Your AMA international membership provides a multitude of international and local resources and opportunities.
AMA Toronto Chapter: Supporting the local business community since 1946: Locally we are a volunteer-run AMA chapter helping thousands of Canadian marketers make the connections and gain the skills and knowledge that can help them develop leadership potential and boost their careers. Our more than 15 volunteer board members and more than 80 team volunteers help us run an inclusive, empowering and inspiring professional community that is tailored to meet the needs of our local market.
Our more than 90 volunteers help us run an inclusive, empowering and inspiring professional community. Take a look at some of our amazing volunteers.
Craig has volunteered with AMA Toronto for over 16 years. He’s been the VP of Programming, President (for 3 years) and launched and run the chapter’s mentoring programs: Mentor Exchange for mid-level marketers spawned, Career Accelerator for early-stage marketers and eventually a Leadership Coaching program. His annual CMO Panel event has evolved into Marketing Leadership Week with live and virtual events focused on building leadership potential. In 2022, Craig’s contributions were recognized internationally when he won the Ric Sweeney Volunteer of the Year Award in 2022. He has served as a member of AMA’s international Professional Chapters Council for 3 years.
Craig has given a lot as a volunteer but as an entrepreneur he has also seen many benefits: “I’ve built a reputation, a powerful network, and elevated my professional profile which has helped my recruitment business grow. I’ve gained industry knowledge, leadership skills and learned hands-on how to manage larger groups. But I’ve also helped marketers develop skills that helped them grow as employees, leaders and
enriched their careers. And very importantly, I’ve built close and lasting friendships. I advise volunteers to fully commit to their role. It can be challenging but you build deeper bonds with your community and benefit more from your volunteer experience. Halfway involvement doesn’t yield the optimal experience or benefits. The extra effort pays off exponentially.”
Sonika joined AMA Toronto as the Account Manager of Signature Events in 2021. Since then, she has risen through the ranks of our Marketing Communications team. She was
promoted to Director, oversaw our email team, became AVP of Marketing Communications and now is VP Brand and a member of the AMA Toronto Board of
Directors. Sonika feels her AMA experience has benefited her in many ways. “When I first joined
AMA, I was new to Canada and working remotely during COVID. With AMA Toronto, I joined a community where I made friends and established a larger network.
Her advice to would-be volunteers. “Be proactive and take advantage of what AMA
offers. We have great people who are helpful in many ways. I love our events and I
have learned so much about industries other than my own.”
Duo was finishing her last semester of her Masters in Marketing at Schulich School of
Business when she joined AMA Toronto on the Volunteer Team in 2023. She was hired
as a Manager Volunteer Onboarding and within a year was promoted to Director Volunteer Onboarding. She has been a mentee in the Career Accelerator program. She has also used her great photography skills to capture the AMA community enjoying their experiences at our various events.
Duo originally joined AMA to network. “I wanted to meet people with a similar mindset,
to make friends. My first event was the Volunteer Summer BBQ and everyone was so
friendly and welcoming. My volunteer experience has helped me gain confidence. I’ve
been recognized as a volunteer Rockstar and encouraged by many, including my AMA
mentors . I’ve worked with other teams and learned to ‘think outside the box’. My advice to volunteers: I’m the only marketer at my company and AMA helps me
continue to learn about marketing and meet other marketers. Our local events are filled with valuable learning. I read our newsletter and emails and keep on top of the
webinars, tools and resources being offered through our international association. It’s
been a great opportunity to learn new skills, grow my confidence and give back to the
community”
Craig has volunteered with AMA Toronto for over 16 years. He’s been the VP of Programming, President (for 3 years) and launched and run the chapter’s mentoring programs: Mentor Exchange for mid-level marketers spawned, Career Accelerator for early-stage marketers and eventually a Leadership Coaching program. His annual CMO Panel event has evolved into Marketing Leadership Week with live and virtual events focused on building leadership potential. In 2022, Craig’s contributions were recognized internationally when he won the Ric Sweeney Volunteer of the Year Award in 2022. He has served as a member of AMA’s international Professional Chapters Council for 3 years.
Craig has given a lot as a volunteer...
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Sonika joined AMA Toronto as the Account Manager of Signature Events in 2021. Since then, she has risen through the ranks of our Marketing Communications team. She was promoted to Director, oversaw our email team, became AVP of Marketing Communications and now is VP Brand and a member of the AMA Toronto Board of Directors. Sonika feels her AMA experience has benefited...
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Duo was finishing her last semester of her Masters in Marketing at Schulich School of Business when she joined AMA Toronto on the Volunteer Team in 2023. She was hired as a Manager Volunteer Onboarding and within a year was promoted to Director Volunteer Onboarding. She has been a mentee in the Career Accelerator program. She has also used her great photography skills to capture the AMA community...
Read MoreWhether you’re a student, new to the Canadian workforce or an experienced business leader, AMA Toronto can benefit you both professionally and personally. It can boost your leadership potential and industry profile with hands-on volunteer experience.
Join one of our more than 10 volunteer business teams who run our chapter. Participate in interesting and high impact projects that can make a difference to your career and the marketing community. Create meaningful relationships with passionate and influential marketers. Gain access to the many Canadian and international learning and growth opportunities offered by the world’s largest marketing association and our local chapter.
AMA Toronto volunteers MUST BECOME MEMBERS of AMA international to have preferred access to the local Toronto and international AMA communities and programs that can help you accelerate your career.
Networking opportunities, leadership experience, career/skills development, mentorship
On membership, events (free or discounts), and mentoring programs
Training, publications, trends, etc
Rockstars recognition awards, social media
Access to all additional AMA Toronto membership benefits including local partner benefits and discounts
Your AMA membership provides free or discounted access to some of our international chapter and AMA Support Centre events, webinars, conferences, publications, tools and more
Our volunteer board oversees more than 10 teams that run our chapter. We try to match volunteers with their areas of expertise and interest. However, positions are not always available on all teams.
Develops and manages mutually beneficial relationships with corporate, not-for-profit and academic organizations.
Develops and manages both our customer-facing and internal digital infrastructures.
Runs mentoring programs for mid-level (Mentor Exchange) and early-stage marketers (Career Accelerator). Runs Executive Coaching for senior marketers.
Recruits, engages and provide value to our members.
Helps obtain earned media support for AMA Toronto programs.
Oversees recruitment, onboarding, engagement, volunteer events, recognition and development of our volunteer community.
An annual and year-long program that celebrates the contributions of Canada's marketing legends and shares their knowledge with our community.
Runs a variety of learning and networking events for our community including Marketing Networking Group events, Marketing Leadership Week and our Legendary Leadership Series.
Plans and provides marketing and communications support for our programs and information for our community.
Provides board administrative support and supports operational processes and efficiencies. Involved in DEI, international and finance.
Helps shape strategic direction and implements the analytics projects that inform our decisions.
Beyond the Pitch: How Toronto Is Poised to Define the FIFA World Cup 2026 Experience (Part 1) Presented by AMA Toronto, Beyond the Pitch opened
AMA Toronto Partners with Hyperweb Communications AMA Toronto is proud to welcome Hyperweb Communications as our new CRM Innovation Partner. Hyperweb’s advanced CRM platform, hands-on
Nominations open, selection committee set for 2026 Canada’s Marketing Hall of Legends AMA Toronto launches program to crown next ‘Legends Among Us’ TORONTO, October 20,
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