Executive Coaching
“Those things that you avoid confronting, but are necessary to be made aware of to reach your goals…My coach really pushed me to get out of my comfort zone”
– Ariel Levinson
Accelerate Your Performance and Leadership Capabilities with a Certified Executive Coach
All our coaches have extensive careers as marketing & advertising executives
What is Executive Coaching?
Take charge of your career with a Certified Executive Coach. AMA offers an intensive professional development program for senior marketers focused on improving performance.
A Certified Executive Coach is a qualified professional that works with you to help gain awareness, clarify goals, achieve their objectives, unlock potential and act as a sounding board. They will ask relevant probing questions to help you gain insight into your attitudes and behaviors, and design actions that will help you achieve your goals.
1:1
Coaching
10
Certified Executive Coaches
12+
Dedicated Coaching Hours
Expert Mentorship
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Andrea Graham
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Bill Brown
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Penelope Fridman
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Richard Ellis
Who are you?
- Do you ever feel like an imposter at work even though you hold the title of a leader?
- Is your procrastination and lack of commitment coming in your way to climb up in your career?
- Do you want to become more confident and communicate more effectively at work?
- Do you ever feel like you’re stuck in your career?
- If so, AMA’s Executive Coaching Program might be right for you.
A Certified Executive Coach can help you move from being a doer to a leader. Having a coach can help you become an inspirational problem solver and respected leader. They can discuss subjects, challenge ideas and collaborate to find solutions.
This program is an intensive offering designed to focus on performance. The ideal candidate for Certified Executive Coaching is aspiring for a senior marketing position in their organization in the near future. They are goal-oriented and want to maximize their potential in deepening their impact as a leader and have a desire to rapidly advance their career.
You are:
- A senior marketer looking to improve your leadership presence
- Focused on performance and moving ahead
- Goal oriented and ready to launch the next phase in your career
- Looking for direction to accelerate your career
If this doesn’t quite sound like you, Mentor Exchange might be more aligned with your goals.
Program Testimonials
“My coach Carol Reader pushed me to get me out of my comfort zone and directed me to face “without anesthesia” those things that sometimes you avoid confronting but that are necessary to be aware of if you really want to know who you are to achieve your objectives. It allowed me to confirm my strengths, discover other assets that were a little hidden within me and some behaviours and responses in certain situations that I needed to change to move to the next step in my professional career. I am very happy and pleased with the results I got from the AMA Coaching program.”
Ariel Levinson
Senior Manager of Regional Marketing Communications at Johnson Controls
“The executive coaching program at the AMA has changed the way I approach and think about my career entirely. The guidance and insight I have gained from my coach has increased my confidence immensely and helped me move forward in all the right ways. I now have an exciting new job in no small part as a result of what I’ve learned in the program. I feel so fortunate to have received this stellar opportunity – my sincere thanks to the AMA and tons of gratitude to my coach.”
Jennifer McLean
Marketing Director at Scotiabank
“The AMA’s Executive Coaching Program has provided me with the mentorship and guidance that I needed to develop as a leader. Sue Austin was a very effective coach and tailored the coaching program to meet my needs; creating a safe environment were we could discuss subjects, challenge ideas and collaborate to find solutions. Sue’s willingness to share her extensive leadership knowledge and real world experiences helped me deliver results and become a more effective leader.”
Maria Esteves-Ray
Senior Manager of Regional Director, Market Research at Scotiabank
“I was fortunate to be part of AMA’s inaugural coaching program and connect with such an incredible marketing C-Suite veteran. I went in with an established set of goals I was looking to achieve and was challenged in a way that helped me emerge with a new mindset, open to possibilities, ways of approaching leadership, and how to approach problems with a greater awareness of my personal strengths and weaknesses.”
Janine Krish
Head of Global Marketing and Communications at Flybits
Program Details
- 6-month program – Program launches in November, but potential Coachees can engage AMA at any point going forward to find a coach & start their 6 months.
- You will work with your Certified Executive Coach to determine the cadence and frequency of your meetings based on your objectives.
- For pricing information and for a 1:1 consultation, click “Find out More” below
Is Coaching Right for You?
Self Discovery
Certified Executive Coaches encourage clients’ self discovery, elicit client generated solutions and strategy and hold the client responsible and accountable. Coaches expect that you’re going to put in the work to advance yourself forward and they are there to support you.
Holistic Approach
A Certified Executive Coach focuses on the whole person, encouraging you to explore your thoughts, feelings, values, needs, wants, beliefs and behaviors.
Co-creative Partnership
It’s a co-creative, equal partnership, where the coach is helping the client discuss their own answers. The responsibility of a Certified Executive Coach is to discover, clarify and align with what the client wants to achieve – not what the coach wants to achieve – during the term of their engagement.
Critical Thinking
Executive Coaching invites you to really think about your own thinking, it’s a time that you get to just think about you and have someone there to support you as a sounding board, and as a partner.
The time spent with the client and the coach is 100% Confidential. Certified Executive Coaching is defined by the International Coaching Federation (ICF) as partnering with clients in a thought provoking and creative process that requires them to maximize their personal and professional potential.
Why AMA Executive Coaching?
1:1 coaching
Executive Coaches have completed intensive training in an executive coaching program recognized by the International Coaching Federation (ICF) and have completed at least 125 hours of training
Executive Coaches are Seasoned executives, across different disciplines including marketing, advertising and consulting
Most of our Executive Coaches are Alumnus from the Mentor Exchange program
Executive Coaching Benefits
- A powerful program that provides direction needed to accelerate your career (Many graduates of the coaching program go on to become CMOs & Agency Leaders)
- Improved leadership presence and confidence
- Evolve from a doer to a leader
- Unbiased professional development support to reach your goals
AMA Perks
- AMA membership included in price of coaching
- All access pass for 12 months to any of AMA Toronto’s events, including the Canada’s Marketing Hall of Legends Gala
- Access to many free or discounted webinars, training and professional development events with your membership as well as AMA’s suite of Academic Journals.
- A network of professionals dedicated to helping you grow.
What Executive Coaching is NOT
A way to “fix” your challenge areas
Coaching is an investment in your growth and your future, focused on growth and development and reaching goals. It’s all about you against the goals that you have set.
Therapy
While the focus is on both personal and professional development, this program differs from life coaching or psychological therapy.
A Battle of Age or Seniority
This is a very equal partnership – the coach doesn’t necessarily need to be older. A coach is rather someone who has received dedicated hours of training for this specific purpose.
Mentorship
While the difference may be confusing, a coach differs from a mentor where they stand with you and help you identify the challenges and work with you to turn those into victories that will move you forward toward your goals. They are not there to tell you what to do – it’s about asking questions in a partnership, and believing that you as a client are completely capable.
If you’re looking for a mentor, please check out our Mentor Exchange Program.