Marketing Matters for Small & Medium Enterprises: Now More Than Ever!

Book Mockup

AMA Toronto is offering valuable support and resources to help foster the growth of small businesses across the country.  We are encouraging small business owners and entrepreneurs to take time to develop business ideas — and find new, exciting ways to improve and grow their companies through marketing. Amid the ongoing effects of the pandemic, we believe there has never been a more important time to understand the growth potential and top marketing strategies for small and medium-sized businesses.

Powerful, foundational support for SMEs

We’re proud to support the many small businesses in our community with the publication of a new book by Dr. Alan Middleton called Marketing Matters for Small & Medium Enterprises: Now More Than Ever. Alan C. Middleton PhD, is a long-time Schulich School of Business Marketing Professor, Mentor and Advisory Council member of AMA Toronto.

The book, part of AMA Toronto’s Empowering Leadership Potential Series, explores current thinking and best practices for marketing micro, small and medium-sized enterprises (SMEs). Middleton skillfully draws on an impressive list of marketers from Canada’s Marketing Hall of Legends to show why marketing is a foundational tool for SMEs looking to drive results and leverage the full power of their business strategy.    

The book features case studies featuring a dozen SMB Canadian success stories including Trajectory Brands, Nature’s Path, Leger, Harry Rosen, Sleep Country, Umbra, Mother Raw & Pet Valu.

Custom Events on SME Marketing

“Marketing for small and medium-sized enterprises” is also the focus of Dr. Middleton’s book tour and speaking engagements. AMA Toronto recently hosted a launch event for the book, and Alan has already spoken at Boards of Trade and others.

If you are an organization supporting small business owners and/or work with SMEs, we can help you create practical, “must-attend” events and other opportunities with one of Canada’s best marketing experts, in a robust, in-depth discussion about best practices and marketing strategies for SMEs. Create an opportunity for small business owners to come together, learn and network. 

Today, there are about 1.2 million small businesses across the country with fewer than 100 employees. Collectively these firms employ around 8.5 million Canadians, about 70% of the total private labour force, and are considered “the backbone of the Canadian economy.

Have other questions ?

Links (Hidden)

Empowering Leadership Series :

Marketing Matters (Kindle) :

Marketing Matters (paperback) :

Mentorship Matters (Kindle) :

Mentorship Matters (Paperback) :