Celebrating Canada’s Next Generation of Influential Marketers

About Marketer-on-the-Rise

In 2012, at the 8th Annual CMHOL, Marketer-on-the-Rise was introduced as a category to identify marketers who are the leaders of tomorrow in the marketing profession. The award was created to recognize Canada’s up-and-coming marketers making their name as entrepreneurs, innovators, disruptors and digital influencers.


Sahar Saidi

Sahar is the Founder & CEO of LUS Brands, a Toronto-based DTC(direct-to-consumer) eCommerce brand.

LUS(“Love Ur Self”) was launched in 2017 with a mission to help consumers embrace and love their own natural features, with innovative products that actually solve consumer pain points.

The company’s first product line, Love Ur Curls, provides proprietary formulas customized for consumers with wavy and curly hair. Sahar completed the Y Combinator teach accelerator program in Silicon Valley in 2018, and is backed by some notable VCs and Angles.

Sahar completed her Global Executive MBA at the Rotman School of Management (University of Toronto) in 2015. In 2020, she became an inductee in Canada’s Top 40 Under 40 and also won RBC’s Woman of Influence Award in the Startup category. In addition to these personal accolades, Sahar’s company (LUS Brands) was named in McLean’s and Canadian Business Magazine’s Fastest Growing Companies list in 2020


Marketer-on-the-Rise Criteria


  • 10 years maximum experience working in marketing.
  • Business professionals who influence and inspire with a strong emphasis on Marketing and Branding.
  • Having created and maintained best in-class marketing success with multiple initiatives or created a single major long-term initiative.
  • Have consistently progressed in their career and are widely recognized as “someone to watch” in the industry.
  • Have given back to the business and marketing world through volunteering, inspirational leadership and community initiatives.
  • Canadians who have made a significant global contribution or put Canada on the Global stage.

Presenting Sponsor

About Architech

Architech builds the tailored digital platforms you interact with every day from the brands you love and trust — Telus, RBC, Air Miles, and more. Architech specializes in modernizing legacy platforms and delivering innovative cloud solutions. Their commitment to excellence has earned them the prestigious Microsoft Global Partner of the Year Award.