Celebrating Canada’s Next Generation of Influential Marketers

About Marketer-on-the-Rise

In 2012, Marketer-on-the-Rise was introduced as a category to identify marketers who are the leaders of tomorrow in the marketing profession. The award was created to recognize Canada’s up-and-coming marketers making their name as entrepreneurs, innovators, disruptors and digital influencers.


Adrien Bettio & Hyla Nayeri

Adrien Bettio and Hyla Nayeri co-founded 437 at only 21 years old. What started as a dream between two university students grew to a powerhouse brand, entirely self-funded and powered by a female team. Their unique approach to running a business (and juggling friendship and work) has helped them grow into aspirational role models for both their team and other young women to pursue ambitious goals.


In 2021, Hyla & Adrien landed on the Forbes 30 Under 30 list, plus launched their mentorship course – How TF Do I Start — to help other budding entrepreneurs build their empires.

About 437:

We’re 437 — a luxe swim and activewear brand driven by a desire to create a product that doesn’t compromise on style, quality, or fit. Founded in 2017 by best friends Hyla Nayeri and Adrien Bettio, we’ve been expanding our product offering which started with swimwear but now includes activewear, beachwear, and accessories. In the last 4 years since launch, we’ve built a strong, loyal community that has helped us grow 5x year over year.


437’s iconic styles have now been worn by everyone you follow on Instagram — from Kylie Jenner, Megan Thee Stallion, Jennifer Lopez, and Addison Rae.

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Marketer-on-the-Rise Criteria


  • 10 years maximum experience working in marketing.
  • Business professionals who influence and inspire with a strong emphasis on Marketing and Branding.
  • Having created and maintained best in-class marketing success with multiple initiatives or created a single major long-term initiative.
  • Have consistently progressed in their career and are widely recognized as “someone to watch” in the industry.
  • Have given back to the business and marketing world through volunteering, inspirational leadership and community initiatives.
  • Canadians who have made a significant global contribution or put Canada on the Global stage.
Deadline to submit 2024 nominations is December 18th, 2023 11:59 EST.

Presenting Sponsor

About Architech

Architech builds the tailored digital platforms you interact with every day from the brands you love and trust — Telus, RBC, Air Miles, and more. Architech specializes in modernizing legacy platforms and delivering innovative cloud solutions. Their commitment to excellence has earned them the prestigious Microsoft Global Partner of the Year Award.