Canada’s Marketing Hall of Legends marks 20 years

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2024 jury announced, leadership programming revealed

TORONTO, February 22, 2024 – Canada’s Marketing Hall of Legends is set to make history this year with plans to induct a new class of outstanding visionaries, enablers, builders and mentors as part of the Hall’s 20th anniversary celebration.

Run by the Toronto chapter of the American Marketing Association (AMA), Canada’s Marketing Hall of Legends is one of the country’s premier industry award programs and honours Canadians who have dedicated their professional lives to pursuing excellence in marketing.

Over the past 20 years, Canada’s Marketing Hall of Legends has recognized veteran business leaders from across the spectrum of industries and fields for their lifetime of achievements, impact on the marketing landscape, and contributions to bettering our community. More than 100 members have been inducted to date.

Since 2012, Canada’s Marketing Hall of Legends has also presented a Marketer-on-the-Rise award, spotlighting up-and-coming entrepreneurs, disruptors and influencers whose passion and innovative thinking have them poised to become the leaders (and Legends) of tomorrow.

“Canada’s Marketing Hall of Legends is a great opportunity to applaud the exceptional lives and careers of those at the very top of our industry and the legacies they have built,” says Santo Ligotti, president of AMA Toronto. “In addition to recognizing greatness, this sought-after award also serves to inspire the next generation of world-class Canadian marketers.”

Preparations for the gala ceremony in May are well underway, with a stellar jury line-up and slate of inspiring pre-event content and activities now in place.

Jury panel combines wealth of experience with diversity of perspectives

Canada’s Marketing Hall of Legends has appointed an accomplished group of jurors to the Selection Committee responsible for choosing Canada’s next marketing Legends and Marketer-on-the-Rise.

Arthur Fleischmann, group CEO, Ogilvy Canada, and a 2016 inductee into Canada’s Marketing Hall of Legends, is chairing this year’s Selection Committee. The remaining members, drawn from a diverse range of roles, experience and backgrounds, include:

  • David Brown, journalist, Campaign Canada  (formerly The Message)
  • Sonia Carreno, president, IAB Canada
  • Marie Chevrier Schwartz, CEO, Sampler
  • Charmain Emerson, co-founding director, Black Opportunity Fund
  • Penny Hicks, managing director, client partnerships, The Globe & Mail
  • Sharifa Khan, president, Balmoral Multicultural Marketing
  • Genevieve Lebrun, VP, customer experience & communications, Héma-Québec
  • Rachel G. Olive, VP, media & strategy, Sony Pictures Entertainment
  • Sabaa Quao, chief creative officer, Cossette
  • Mathieu Roy, executive president, Publicis Quebec
  • Jill Schnarr, chief brand & communications officer, Telus
  • Alison Simpson, CEO, CMA
  • Chris Staples, co-founder, Rethink


“We’re very proud to be able to welcome such an esteemed jury panel representing a unique mix of industries, views and walks of life,” says Jacob Kessler, VP & Steward of Canada’s Marketing Hall of Legends. “These are all individuals from across the country who have positively influenced  our profession, and we’re honored to have them with us to help induct the next cohort of national Legends.”

The 2024 winners will be announced in March, with the gala awards ceremony taking place on May 15.

Legends series celebrates past inductees, promises to inspire future leaders

In the run-up to the Canada’s Marketing Hall of Legends marquee May event, AMA Toronto is sharing a series of related content and activities, including video podcasts, thought leadership blogs and events featuring recently inducted Marketing Legends.

In line with the Toronto chapter’s promise to “empower leadership potential,” the programs are a chance for those in Canada’s marketing community to find inspiration and learn directly from those who have blazed the trail ahead.

Launching its second season later in February, the Legends’ Journey: Lessons in Leadership video podcast series features Chatter That Matters host and Canada’s Marketing Hall of Legends inductee Tony Chapman in discussion with fellow Legends Angus Reid, Miles Nadal, Jeanne Beker and Frank Palmer. See AMA Toronto’s official YouTube channel to get insights from some of the country’s greatest marketing minds.

The Legendary Leadership Series of events continues throughout 2024, showcasing talks with business leaders and past Marketing Legends. See AMA Toronto’s events page for more details.

The Chapter is also bringing back the Leadership Thinking blog series, featuring Q&As with past Canada’s Marketing Hall of Legends inductees beginning in March. Follow our blog here.

The 2024 Canada’s Marketing Hall of Legends and Legends programming is sponsored by Balmoral Multicultural Marketing and presented in partnership with Silver Leaf Solutions, Globe Media Group and Score Promotions.

About Canada’s Marketing Hall of Legends

Founded in 2004, Canada’s Marketing Hall of Legends honours inspiring Canadian leaders who have dedicated their lives to the pursuit of excellence in the field of marketing. The award’s year-round program, created to spotlight the stories, people and brands behind Canada’s greatest marketing successes, recognizes a noteworthy body of work and a life-time of achievements and leadership. Nominations for induction are held annually.

About AMA Toronto

The Toronto Chapter of the American Marketing Association (AMA Toronto) is a not-for-profit community of volunteer marketers who have been empowering leadership and business growth for more than 70 years in Canada. The AMA, with more than 30,000 members and 70 chapters across North America, is the largest marketing association in the world, serving organizations and individuals who practice, teach and study marketing.

Quick Facts

  • Since 2004, Canada’s Marketing Hall of Legends has inducted 100 Canadian luminaries.
  • To be inducted into Canada’s Marketing Hall of Legends, a candidate must be shown to have dedicated their career to the pursuit of excellence in the field of marketing. The Legend Award honours a body of work and a lifetime of achievements in marketing, including contributions that have made our community a better place.
  • The Canada’s Marketing Hall of Legends brings together Canadian marketers, media, agencies and academic communities to select candidates whom they feel meet and exceed these criteria. 
  • Progressive changes in 2020 transformed Canada’s Marketing Hall of Legends to better serve and reflect the diverse character of the marketing community. The selection committee and the nomination and selection processes were revamped, and a more inclusive focus on all sectors of the industry was initiated.


Additional links

Canada’s Marketing Hall of Legends:

AMA Toronto:

For more details, please contact: 

Michael Thede, public relations, AMA Toronto at [email protected]

Robert MacLean, VP, public relations, AMA Toronto at [email protected] or (416) 817-4259

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