President’s Welcome from Tina Portillo

As we welcome our new 2021-2022 year, I am both excited and humbled to serve as your President, working alongside a dedicated team of volunteers and the Board of Directors. They contribute their time and talents to build an essential and inclusive community for marketers.
As we welcome our new 2021-2022 year, I am both excited and humbled to serve as your President, working alongside a dedicated team of volunteers and the Board of Directors. They contribute their time and talents to build an essential and inclusive community for marketers.

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Behind the Scenes with AMA Volunteers by Debbie Bolton

Many people associate leadership with authority, power and titles. However, my experience is that leadership is a mindset that adapts to almost any context. Depending on the situation, yes, you may need to lead the team and the charge. But leadership can also mean going above and beyond to support the team’s goals or perhaps opening your mind to a new way to improve a current situation. Regardless of your role or level within an organization, you can lead if you view your challenges and opportunities through the lens of “how do I make this better?”

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