Raised in New York City and now proudly Torontonian, Wahn’s career spans 20 years as a strategist and innovator in multiple sectors. Wahn’s early training in strategy was at JWT New York and Toronto, where he was mentored by legendary strategist Sarah Moran, SVP of Planning for JWT Canada. His first accounts included Kellogg’s, Shell, Nestle, Magna International and SickKids.
Wahn went on to become senior director and strategist at JWT, where he was instrumental in developing and launching Ethos, a WPP global consultancy specializing in cause-related marketing and corporate responsibility strategy.
He went on to win numerous Cassies Awards for outstanding business results through advertising. He led the team that created memorable campaigns such as the SickKids “Believe” campaign which raised over $500 million for the hospital, and the “Because I am a Girl” global campaign that directly led to the creation of the U.N.’s International Day of the Girl. Working closely with Tyler Brûlé of Winkreative, he also co-led the design teams that created the Union Pearson Express, the first high speed air rail in the Western Hemisphere.
Wahn is currently President of creative agency Bleublancrouge (BBR) Toronto, and is one of the founders of the Humanise Collective. Both BBR and Humanise have been finalists for Agency of the Year multiple times since 2016. Wahn also co-founded L’Institut Idée, a unique strategic consultancy that uses Connected Intelligence approaches to master planning.
His clients have included Marriott International, Hyatt, Sephora, Audi, Mercedes Benz, Abbott Labs, Wendy’s, UNICEF, Humana, Live Nation, Plan International, the Canadian Red Cross, RBC, Desjardins and many more. For Marriott International alone, Wahn has led the repositioning of 9 global brands in their portfolio.
Wahn attended Harvard College and Columbia University Business School and is a proud board member of POV, an organization dedicated to helping promising creators of colour find careers in advertising and film.