News
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AMA Toronto’s Mentor Exchange 10th Anniversary with AMA CEO Russ Klein
On October 1st, 2019, AMA Toronto officially launched the 10th year of the Mentor Exchange, a unique program pairing 50 mid-career marketing and business executives together with 50 top industry marketing veterans. The event took place at LoyaltyOne’s head office…
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The Importance of Marketing Mentorship with AMA CEO Russ Klein
Direct from Chicago, the CEO of the American Marketing Association and marketing legend, Russ Klein, spoke with AMA Toronto before the 10th annual Mentor Exchange launch event on October 1st, 2019. He said mentorship is a concept all cultures understand…
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Influence Consumers with Experiential Marketing
Making Moments That Matter: Event Highlights from AMA-Toronto’s “Influence Consumers with Experiential Marketing” Hosted in the wonderful Centre For Social Innovation space in Toronto’s Annex neighbourhood, Influence Consumers with Experiential Marketing brought together a diverse panel of experts for an engaging evening…
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Following Trends is Killing Your Business
AMA-Toronto’s first in a new series of quarterly events, Legendary Leadership, was held April 9th at Revival Bar in Toronto’s west end. Aimed at giving the community direct access to members of the Marketing Hall of Legends, this new event series…
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Digital Change Agents: Event Highlights from AMA-Toronto’s “Adapting to Technology Innovations”
Well attended by marketers and other executives at Revival Bar in Toronto’s west end, attendees of the Adapting to Technology Innovations event benefitted from an expert panel who shared insights about their own experiences leading digital transformation initiatives, both within their own…
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The Science of Behaviour and Marketing: Event Highlights from AMA-Toronto’s Behavioural Marketing Panel
After the original meeting scheduled for February 12, 2019 was postponed due to a winter storm in Toronto, marketers were excited to gather at Little Italy’s Revival Bar a week later for the much-anticipated panel discussion on Behavioural Marketing. About…
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AMA Toronto’s 2018 Reading List for Marketers
By Cecelia Xu From the agency world, to loyalty, to the evolving digital landscape, marketing is going through changes. What are the current schools of thought, and how do organizations plan to evolve? Here’s the recommended reading from three of Toronto’s amazing…
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Gen Zers Are Redefining Brand Loyalty
Currently, Millennials are one of the world’s largest demographic for retailers around the world with a huge consumer base, versus their Generation X predecessors. The Millennial generation accounts for 27 percent of the global population, or about 2 billion people.…
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‘MARKETER ON THE RISE’ CHOSEN FROM FIVE FINALISTS; AWARD RECOGNIZES NEXT GENERATION OF INFLUENTIAL MARKETERS’
TORONTO – (Jan. 30, 2017) – Who are Canada’s up-and-coming young marketers making their name as entrepreneurs, innovators, disruptors and digital influencers? The Toronto chapter of the AMA is about to help Canadians find out as it seeks nominations for its…
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FIVE FINALISTS ANNOUNCED FOR ‘MARKETER ON THE RISE’ AWARD
TORONTO – (Feb. 15, 2017) – Who are Canada’s up-and-coming young marketers making their name as entrepreneurs, innovators, disruptors and digital influencers? The Toronto Chapter of the AMA is one step closer to helping Canadians find out as it announces the…
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‘MARKETER ON THE RISE’ AWARD CELEBRATES CANADA’S NEXT GENERATION OF INFLUENTIAL MARKETERS
TORONTO – (Mar. 8, 2017) – Who is Canada’s next up-and-coming marketer making his/her name as an entrepreneur, innovator, disruptor or digital influencer? AMA Toronto has announced that Simon Cazelais has been chosen from among five finalists as winner of the…
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AMA TORONTO ANNOUNCES 2016 INDUCTEES TO CANADA’S MARKETING HALL OF LEGENDS
Arthur Fleischmann, Arkadi Kuhlmann,Richard Peddie, Bob Peter named to Hall TORONTO – (Jan. 10, 2017) – The Toronto chapter of the American Marketing Association today announced its 2016 inductees to Canada’s Marketing Hall of Legends – four visionary professionals whose game-changing…