News
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The Importance of Mentorship in the face of COVID by David Kincaid
We have a wonderful program planned in the face of the largest single challenge any of us will probably face in the course of our career. We are living history and creating it. We are set on a new path to…
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How to Develop a Powerful Personal Brand
Just how do you build a unique personal brand when you’re working and networking remotely? It’s a challenge, especially when looking for a new job or striving for your next promotion. Marketers from around the globe tuned in to hear some…
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Marketing Legends See Opportunity In The Future Retail Landscape
At the height of the pandemic, going out to stores became something to be avoided at all costs, and for a time, it looked like retail might never be the same. In this uncertain era, who better than Canada Hall…
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Embracing Your “Weird” Factor to Reinvent Your Brand
The pandemic is forcing many companies to quickly retool and reinvent themselves. Production lines are switching, and business models are changing. Marketers are turning their attention to their value proposition and focusing brand strategies on their strengths to stand out.…
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Amid uncertainty, CMOs reset and reimagine the future
Amid uncertainty, CMOs reset and reimagine the future The annual CMO event has been a highlight of the AMA Toronto’s programming for several years, and it’s typically been framed by research from the bi-annual CMO Survey, conducted each year in…
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From Mentor Exchange to Masterminds
Sometimes the gifts and opportunities that come with Mentoring go far beyond the reach of expectation. Participating in the 2017/2018 American Marketing Association (AMA) – Toronto Mentor Exchange program as a Mentee, I was incredibly fortunate to not only be…
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2020 Year in Review-Thank you from Michelle Flynn
June marks the end of my year as President of the AMA-Toronto and what a journey it has been! When I think back to when I started at the AMA-Toronto five years ago as a committee volunteer in Membership, I…
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Canada’s Marketing Hall of Legends, Presented by Architech, Reveals its 2020 Inductees
Toronto, June 24, 2020– The Toronto chapter of the American Marketing Association (AMA Toronto) is proud to announce the class of 2020 inductees into Canada’s Marketing Hall of Legends (CMHOL), one of Canada’s most respected and renowned industry awards. For…
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Investing in Myself-Mentor Exchange Highlight-by Barb Boyd
This year I invested a little bit in myself by participating in a mentoring program through AMA-Toronto. My objective was to give myself some perspective, take a breath and more clearly define what I want to do with my career at…
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How AMA Toronto is Shifting Mentorship Online
On April 20, 2020, AMA Toronto hosted the launch event for the third year of Career Accelerator, a spin-off of the Mentor Exchange program that was created to meet the specific needs of young professionals who are just starting to…
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Partner Profile: Lulu Marketing Communications
LULU: Marketing Creative Is Evolving In The Pandemic Era While the pandemic has put many marketing campaigns on hold, brands are increasingly relying on marketing creativity to produce compelling content, maintain a dialogue with customers, and prompt sales. AMA Toronto…
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Looking Ahead to the 2020 Marketing Landscape
AMA Toronto’s annual look at major trends, challenges, and opportunities facing marketers in the year ahead was held on December 9th before a packed house at Revival Bar in Toronto’s west end. This look ahead to 2020 drew on the…