Anita Ezediunor is a dynamic Digital & CRM marketing leader obsessed with one thing:optimizing the customer journey. She blends classic brand-building discipline with sharp, data-driven customer engagement strategies to drive what actually matters: commercial impact, retention, and long-term customer lifetime value.
Her career began in the CPG world at Nestlé, where she developed a deep understanding of how iconic brands shape consumer behavior at scale. That foundation sparked a curiosity about
what happens beyond the shelf, across digital and physical touchpoints and how data, technology, and storytelling combine to build enduring customer relationships.
Today, as Director of CRM/Email Marketing at Canada Goose, Anita leads agile, cross-functional teams to design personalized, lifecycle-driven CRM marketing programs by connecting
behavioural insight, storytelling, and marketing technology to create seamless, relevant experiences that deliver measurable business results.
At the heart of her leadership is a deep customer obsession and a relentless commitment to continuous improvement. Having benefited from strong mentorship herself, Anita is passionate
about coaching the next generation of marketers – helping them navigate complexities, build confidence, and lead with both precision and curiosity.
She represents a generation of marketing leaders who know that sustainable growth begins and scales with, deep customer understanding.
