As head of industry at TikTok Canada, Vanessa (V) Gaik enables clients and partners to find new ways to reach and resonate with audiences while driving ROI. Through a stroke of dumb luck (and a lot of hard work), she inadvertently snagged a front row seat to the technological revolution in 2007. Since then, she has been enabling businesses like Yahoo!, Instagram, Facebook and now TikTok to build and strengthen their footprint in Canada.
Vanessa brings zero talent to her TikTok account, but she does bring more than 15 years of experience in media, marketing and technology - which lends a unique perspective to modern day business challenges. A builder at heart, she thrives in ambiguity and chaos and stays motivated by the endless opportunity to drive meaningful change.