PR Director, Media Relations

Position Objectives: 

Are you an entrepreneurial, strategic and experienced PR professional who has a history of building brands? AMA is looking for a volunteer with at least 5 years of public relations and media relations experience to join AMA Toronto’s volunteer team.

As PR Director, Social Media & Content, you report to the VP of Public Relations and will take a leadership role in our AMA community. You will help set strategic direction and roll up your sleeves to implement a proactive plan to help AMA Toronto promote its programs and gain profile within our marketing and business community. 

Your responsibilities would include:

• Collaborating with the PR team on the development and implementation of a strategic PR plan for AMA Toronto’s programs, including learning and networking events, mentorship programs, DEI initiatives, and Canada’s Marketing Hall of Legends.

• Collaborating strategically with our program leads and their teams to identify news and communications priorities, and build compelling content to complement and elevate promotional efforts.

• Take a lead role on the PR Team in identifying chapter news, planning, and executing media relations activities, and the development of media materials.

• Producing, managing and updating media lists for targeted outreach to ensure timely, accurate distribution.

• Helping integrate communications and messaging from across the chapter by playing a role in the development and execution of Monthly Integrated Communications Meetings.

• Coordinating with the PR Director of Social Media & Content and teammates, to ensure published stories are amplified in a timely and strategic way.

• Identifying PR opportunities throughout the association, developing a variety of PR and media materials, narratives, and pitches.
• Evaluating PR programs and providing recommendations.

If you are interested, we’d love to speak with you. Please contact debbie.bolton@ama-toronto.com  and/or fill the form below.