American Marketing Association – Toronto. Applying inclusive design to marketing (DEI series) Feb 13, 2023, 6 to 7:30pm. Panelists: Kate Kalcevich, Head of Accessibility Innovation at Fable; Dr. Sam Chandrashekar, Global Accessibility Lead at D2L.

Applying Inclusive Design to Marketing (DEI Series)
MNG : FEB 2023

Marketing is all about people. As humanity, we are all diverse, and diversity means differences. Different people have different needs. Giving everyone the same thing does not help. Recognizing people’s needs and giving them exactly what they need is equity. Enabling equity enhances impact.Shalini Jerath From AMA will facilitate this dynamic and engaging panel discussion where Dr Sam from D2L and Kate Kalcevich from Fable will address the importance of considering diversity and inclusion in marketing and establish how it could benefit both the seller and the buyer. In this increasingly competitive, complex, and uncertain world, inclusion helps us remain centred and find value in doing well by doing good

Intended outcomes for attendees

  • Get introduced to inclusive design principles and practice
  • Understand how these can be applied to marketing
  • Recognize the benefits of inclusive marketing practices

About D2L

D2L is a global learning technology company headquartered in Ontario, Canada, leading the way into a new era of personalized learning by improving access to high-quality education for everyone, regardless of age, ability, or location. Their signature technology products – D2L Brightspace and D2L Wave – enhance the learning experience for millions of learners at every stage of life, from the earliest days of school to the working world.


About Fable

Fable moves organizations from worrying about compliance, to building exceptional, accessible user experiences. The best digital teams work with Fable to make products more accessible for over 1 billion people who live with disabilities


Dr. Sambhavi “Sam” Chandrashekar is an accessibility champion and an inclusive educator/researcher. She is the Global Accessibility Lead at D2L Corporation, a prominent learning innovation company. Sam is focused on humanizing online education and building an inclusive education ecosystem. She has implemented technology-based accessibility and inclusive design projects for over 15 years in the academia, non-profit sector, and industry.

Kate Kalcevich is the Head of Accessibility Innovation at Fable, a leading accessibility testing platform powered by people with disabilities. Kate has championed accessibility since 2001. She is an IAAP Certified Web Accessibility Specialist and former UX designer and front-end developer. Kate herself has a hearing disability and is currently focused on delivering custom accessibility training to help teams upskill on accessibility.


OneEleven. 325 Front Street West, 4th floor,Toronto, ON M5V 2Y1


  • 6:00 PM: Wine & Cheese
  • 6:20PM: Welcome and brief remarks (Board)
  • 6:30- 7.00 PM: Panel discussion / Q& A
  • 7:00- 7:30PM : Wine & Cheese & Networking

Come join us to learn, connect and grow!

This event is FREE for members. 

Please check your inbox for a PROMO CODE to register or you can email [email protected] if you would like us to resend it. 

Tickets are $10 for non-members.

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