By Jal Sonpal | Manager – Public Relations, AMA Toronto
In today’s rapidly evolving business landscape, marketing leaders face a myriad of challenges. To navigate these hurdles successfully, it’s imperative to understand the pulse of the market, track marketing excellence, and continuously enhance the value of marketing within organizations. One invaluable resource that sheds light on these critical aspects is the annual CMO Survey.
Conducted by Christine Moorman at Duke University’s Fuqua School of Business in partnership with the American Marketing Association and Deloitte, the CMO Survey serves as a compass, capturing the opinions and experiences of marketing leaders to predict the future of markets and drive positive change.
Recently published, the 30th edition of the CMO Survey provides a timely snapshot of the strategies employed by marketing departments amidst today’s economic uncertainty and inflationary pressures. Drawing insights from marketing leaders across various industries, including tech, consumer packaged goods, retail, and banking, this survey encompasses a wide spectrum of perspectives. From small-scale startups to multinational giants, the participating companies represent a diverse range of sizes and revenues.
So, let’s explore some of the key take-aways from the latest CMO Survey.
The CMO Survey underscores marketers’ resilience and adaptability in navigating economic uncertainty. By aligning with customer priorities, expanding marketing channels, optimizing brand-building efforts, and embracing strategic agility, marketers are well-equipped to thrive in the ever-evolving business landscape. Through innovation and a steadfast commitment to a customer-centric approach, marketers turn challenges into opportunities, forging a path towards long-term success.
The CMO Survey is Part of Marketing Leadership Week
This year, the CMO survey features prominently in AMA Toronto’s inaugural Marketing Leadership Week.
For the last 13 years, AMA Toronto has been tracking and interpreting the annual CMO Survey to explore and explain the findings to its local community. Each spring, the chapter assembles a panel of prominent Canadian CMOs to discuss the data and the emerging marketing landscape.
AMA Toronto presents the 13th annual CMO Panel Breakfast, "The CMO versus the Robots" on June 8th
Join us for a high-level discussion on AI and marketplace trends identified in the CMO Survey. The event featuring speakers from TikTok, AIR MILES, Sony Pictures Entertainment, BMO, and Deloitte on Thursday, June 8th.
Sponsored by HeadStart Copywriting, CISION, and Empathy Inc., with support from presenting sponsor TikTok.
For more information about Marketing Leadership Week:
Jal is a marketing strategist with a decade of work experience under his belt, primarily in sports. He specializes in partnerships, brand management and marketing communications and volunteers with American Marketing Association – Toronto.