News
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Behind the Scenes with AMA Volunteers: October 2021
Behind the Scenes: AMA Toronto’s New Career Centre AMA Toronto’s brand purpose is to help marketers develop their leadership potential. Whether it’s through our two mentorship programs, our volunteer experiences or other programs, we have built a community of talented…
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Mentorship Matters: Post-pandemic and Beyond
Due to the pandemic, we saw several changes within the labour market including the adoption of hybrid work environments, flattened organizational structures, and the prioritization of diversity and inclusion initiatives. As we adapt to our new normal, as well as…
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Leadership, Legends & an Inside Look – AMA Toronto
AMA Toronto September Blog This month I’ve got lots of exciting news to share with you about AMA Toronto and what we’re doing for our members both here in the city and across the country. From our first in person…
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Leadership Conversations : Interview with Jacquie Ryan, Chief Brand & Commercial Officer Canadian Olympic Committee (COC)
AMA – Toronto President Tina Portillo recently met with Jacquie Ryan, Chief Brand and Commercial Officer at the Canadian Olympic Committee to discuss her journey as a marketing leader and the importance of mentorship in her career. This year, AMA Toronto,…
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Behind the Scenes with AMA Volunteers: New Programs
September is a busy month for AMA Toronto volunteers. After a summer spent developing our strategic plans, we return to executing our traditional programs and launching some new initiatives. The Mentorship team led by Craig Lund is preparing to launch…
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Behind the Scenes with AMA Volunteers: Technology Tales
Behind the Scenes: Technology Tales AMA Toronto’s technology infrastructure has changed in the last year. We’ve upped our game under the leadership of VP Christy Varicat Digital Marketing and VP Vincent Mok Technology. Vincent and his team of Luis Francisco…
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August Update from Tina Portillo
Hit the Ground Running For many of us, August means winding up the summer, squeezing in one last vacation or staycation with friends and family before September rolls around and new beginnings unfold. I was lucky enough to take a…
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Behind the Scenes with AMA Volunteers
Many thanks to our Board, our June Rockstars and the many volunteers who have contributed to AMA Toronto’s success. Behind the Scenes with the Board of AMA Toronto June and July are very busy months for the AMA board as…
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President’s Welcome from Tina Portillo
As we welcome our new 2021-2022 year, I am both excited and humbled to serve as your President, working alongside a dedicated team of volunteers and the Board of Directors. They contribute their time and talents to build an essential…
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How to steer marketing strategy post pandemic: Straight from the CMOs
As CMOs grappled with numerous challenges during the pandemic, from shuttered hotels and retail outlets to product shortages and supply chain disruptions, they must now face a new test. New challenges emerge for CMOs as the economy reopens and they…
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Best practices for going live on social media
Live social broadcasting has been around for five years, but the COVID-19 pandemic pushed it from novelty to necessity almost overnight. As physical and social distancing became the norm, live social was a reactive, imperfect solution to a lack of…
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Elevating AMA Toronto
The arrival of June, along with the promise of summer, is a reminder that my time as President of AMA Toronto is winding down. It has been a fast, eventful year, with all of our 2020-21 events and programs held…