MEET THE MARKETER-ON-THE-RISE

D’ARCY FINLEY

2014 MARKETER ON THE RISE

MAPLE LEAF FOODS

PERSONAL BACKGROUD

Born in London, raised in Vancouver, attended Queens undergrad in Education – then Rotman MBA – hired into CIBC Exec mgmt fast track program, worked in Marketing Strategy 3years, 4 years in Marketing at Rogers, joined Maple Leaf in 2010.

BUSINESS SUCCESS

As Senior Director Branding & Marketing Strategy helped lead charge on rebuilding of one of Canada’s iconic brands Maple Leaf – post crisis – over past four years with high profile repositioning (Feeding the Country) and campaign – recently promoted to VP – and now leads all Digital and major go to market programs.

MARKETING INNOVATION

Key player at Maple Leaf supporting many divisions during a period of huge innovation – that included Maple Leaf Natural Selections/ Schneiders Country Natural rollouts, Prime Portions, Protinis (Dempsters Vegetable Bread and Healthy Way – pre sale to new owner Bimbo Bakeries – one of largest global bakers) – with numerous wins for Maple Leaf for New Product of the Year – in past four years.

ACCOLADES OR ACKNOWLEDGEMENTS

Maple Leaf chosen Marketer of the Year 2011 ( D’Arcy played a key role on brand rebuilding working closely with Stephen Graham and Maple Leaf divisional Marketing leaders), 013 Google Best in Class Case Study Recognition – for Change your Life with Bacon”, Board Director of ACA ( past 2 or 3 years).

PHILANTHROPY

Strong supporter of Various charitable causes, Very involved in local community – currently Chair of Local Community Tennis Club (3 years).

RELEVANT INFO

D’Arcy is a team player that always goes out of his way to do more than his share – in support of others and company success. When management needs extra help with Board level or public presentations they often turn to him because of the quality of his work

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A photo of Hayden brothers
Tyler & Braden Handley
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Adrien Bettio & Hyla Nayeri
Adrien Bettio & Hyla Nayeri
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SAHAR SAIDI
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JEREMY MILLER
JEREMY MILLER
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EMILY LYONS
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JOHN CELENZA
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SIMON CAZELAIS
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REBECCA BASI
REBECCA BASI
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JESSE ABRAMS
JESSE ABRAMS
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DAVID WILKIN
DAVID WILKIN
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AMIR SAHBA
AMIR SAHBA
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AMANDA RIVA
AMANDA RIVA
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WINNER: ALEX MACLEAN
WINNER: ALEX MACLEAN
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CHITRA ANAND
CHITRA ANAND
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JUSTINE MELMAN
JUSTINE MELMAN
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