Laurie is a results driven effectiveness leader with extensive experience building brands across various industries from packaged good, financial services, telco, government, QSR & cannabis. As a proven driver of brand value, she is adept at leading significant brand transformations, driving business effectiveness and orchestrating complex projects. As an accomplished team builder, she is dedicated to inspiring future leaders while having fun along the way.

She has held leadership roles in global advertising agencies creating successfully communications campaigns driving growth for countless brands including TD, P&G, Bell, Kraft, Nestle, Cadbury Adams, Taco Bell and Shell. Laurie has won numerous global advertising and effectiveness awards and has a long track record of championing creativity to drive positive change.