Margaret is Chief Growth Catalyst at MSo Connects, an Insights Consultancy firm based in the Toronto area.

After more than 20 years working as a Consumer Insights professional at Tier 1 CPG companies and on the research supplier side, Margaret decided to set out on her own to provide innovative research solutions and business building insights to clients looking for research done faster, cheaper and better.

Prior to launching MSo Connects, Margaret held positions at Kraft, Mondelēz, Campbell’s, Unilever, Kruger, and Nestlé (supplier side). 

Her areas of expertise include, but are not limited to: 

Branding and Creative Strategy Development (brand foundations, creative briefs, IMC planning facilitation) | Marketing Strategy, Integrated Business Planning (situation assessment, trends analysis, foresight, JTBD), Strategic Research (A&Us, market structure, etc.) | Quantitative | Qualitative (in-home ethno’s, 1:1s, on-line moderating, store tours, etc.) | E2E Innovation | Thought Leadership | Business Development.