An advertising and marketing law partner at Gowling WLG for more than 35 years, Brenda Pritchard knows what it takes to produce cutting-edge advertising that is both legally compliant and protects the creative idea. Called to the Bar in 1984, Brenda spent her time at Gowling WLG serving as a trusted adviser to dozens of the world’s top brands and creative agencies.

With experience across virtually every platform and product/service category, Brenda’s skillset and thirst for unconventional solutions enabled her to offer clients practical and creative advice and help brands reach their full potential.

Brenda was the past leader of the firm’s Advertising and Product Regulatory Law Group and past co-chair of the North American Regional Forum of the IBA. She spent much of her time at Gowling WLG growing and mentoring the largest Advertising and Product Regulatory Law Group in Canada.

Consistently recognized in some of the most prestigious legal rankings, Brenda has been named one of Canada’s 500 leading lawyers by Lexpert. She has also been recognized by Chambers Global and Chambers Canada, Acritas Stars, and Best Lawyers in Canada (including “Lawyer of the Year” awards in 2010 and 2016). In 2017, Brenda was honoured with a Lexpert Zenith Award, and was named one of the Top 13 Female Acritas Stars globally in 2018.

Since taking a leave of absence, Brenda has embraced her artistic side and has painted more than 100 wildlife scenes. She looks forward to continuing her quest to ride horses in as many different countries as possible once the pandemic lifts.