An entrepreneurial force in the advertising industry, Serge Rancourt has spent over four decades redefining what it means to lead, innovate, and transform creative agencies. From his early days at Y&R, where he successfully led Canadian and German operations, to his transformative tenure as CEO of Publicis Canada—growing it from a 35-person team to a 400-strong national powerhouse—Serge’s career is a masterclass in vision and execution. In 2015, recognizing the shifting demands of the advertising landscape, Serge co-founded The Grid alongside Dave Lafond—a revolutionary collective of independent agencies including No Fixed Address, Courage, Mischief, and NFA Health. Unlike traditional holding companies, The Grid is a model built on collaboration, simplicity, and client-first innovation. Under Serge’s leadership, its agencies have consistently earned global recognition, with accolades such as “Agency of the Year,” “Most Creative Company of the World,” and “World’s Most Innovative Agency” by top tier publications like Strategy, Campaign, Adweek, Ad Age, GQ and Fast Company. Serge’s passion for dismantling silos and breaking through complexity has made The Grid the antidote to traditional networks: more collaborative, more innovative, and laser-focused on delivering exceptional results. It’s a model that serves not just clients but the agencies themselves, fostering creativity and growth at every turn. Combining a startup mindset with global expertise, he’s built a creative powerhouse that reflects his belief in better outcomes through fearless ideas, unparalleled talent, and dynamic collaboration.
Beyond his professional achievements, Serge is deeply committed to nurturing the next generation of marketing talent. He invests in ambitious startups, mentors emerging leaders, and shares his insights as a respected industry coach to those who are willing to listen. A global traveler at heart, Serge draws his inspiration from the diverse cultures and ideas he admires to shape his vision.
Known for his big ideas and moves, Serge Rancourt continues to shape the future of advertising with unwavering passion and purpose.
