John Doig is an accomplished executive leader with a distinguished track record of driving growth through strategic marketing, brand transformation, and customer-centric innovation. Over the course of his career, he has consistently translated deep market insight and data-driven strategy into measurable business performance, strengthening competitive positioning and deepening client relationships. His leadership has shaped integrated marketing strategies that align brand, product, and distribution to accelerate growth and enhance enterprise value.
John brings a combination of strategic clarity and disciplined execution, leveraging analytics, digital channels, and customer experience design to deliver sustained performance across complex markets. Over his more than two decades in leadership roles at Scotiabank, he served as steward of the iconic “You’re Richer Than You Think” platform and played a central leadership role in landmark initiatives including the launch of the Scene+ loyalty platform, major NHL partnerships, and the brand positioning associated with Scotiabank Arena — strengthening brand equity, expanding reach, and reinforcing long-term client engagement. He is recognized for building inclusive high-performing teams, fostering cross-functional alignment, and ensuring marketing investments are tightly linked to strategic outcomes.
With a deep understanding of evolving market dynamics, John continues to champion innovation and client-focused growth strategies that position organizations for long-term success. His leadership reflects a steadfast commitment to delivering sustainable value for clients, stakeholders, and the employees servicing the communities where they live and work.
