Rem Langan is an accomplished and successful marketer with over 35 years of experience in executive management, marketing and communications in both the business and the Not-for-Profit sector. Currently, he acts as consultant to companies and not-for-profit organizations on a variety of issues and areas.
As Chief Marketing Officer for McDonald’s Canada, Rem directed all financial and human capital related to marketing and communications, overseeing annual marketing budgets well in excess of $200 million, while providing direction for all advertising and communications activities across Canada. Additionally, Rem was responsible for leading McDonald’s sports marketing partnerships including relationships with the NHL, NBA and Olympics.
As President, CEO of Ronald McDonald House Charities of Canada, he set the strategic direction of the organization leading the development and execution of all internal and external fundraising initiatives including the creation of the McDonald’s 10 Cent Happy Meal program, which has raised close to 100 million dollars in Canada since 2004.
Rem first worked in the advertising business both in Canada and Australia and eventually for McDonald’s in Europe. Where he was responsible for McDonald’s System of Europe Pan European approach to McDonald’s marketing and communication efforts. This saw him part of the expansion efforts of McDonalds into 19 new countries.
Rem was also a member of McDonald’s Canada management team that was responsible for McDonald’s initial entry into the Soviet Union. During his time at McDonald’s, they received numerous awards including Marketer of the Year Award from Marketing Magazine. Individually he was recognized as President’s Award Winner, Patron’s Award Winner and as an Ad Age New Product Innovator.
Over the years Rem has been an active board member of numerous charities including Variety Village, Parachute Canada, Canadian Paralympic Committee, the Toronto 2015 Sport Legacy Fund, Ontario Workplace Safety & Prevention Services, POV as well as a founding board member of The Petro-Canada CareMakers Foundation and the Impakt Foundation for Social Change.