MEET THE INDUCTEES

DR. ALAN MIDDLETON

2005 INDUCTEE

SCHULICH SCHOOL OF BUSINESS, YORK UNIVERSITY

I believe that being customer- and consumer-centered in business is the foundation for achieving business success inproviding goods and services that are of benefit to those customers and consumers. I found this profoundly democraticand humbling. Arrogance and missteps in business come from either ignoring this or in believing that the businessperson is in some way superior to the customer.”

Dr. Alan Middleton was born and educated in London, England, Alan Middleton graduated from the London University with a
B.Sc. Honours Sociology.

He began his career at J. Walter Thompson advertising agency in London. He subsequently moved to Toronto and ultimately
assumed the role of President at JWT subsidiary Enterprise Advertising and JWT Japan before being appointed Executive Vice
President and a Board Director of the worldwide company.

After leaving JWT, Alan earned his Ph.D. in Business Administration specializing in marketing at York University’s Schulich
School of Business. He served initially as assistant professor of Marketing and Associate Director International Executive
Development at Schulich, he later assumed the role of Executive Director, Division of Executive Development. Currently,
Alan serves as a marketing consultant for a range of clients including Bell Canada, Manulife Financial, Molson
International, Pfizer Warner-Lambert and Quaker Canada.

“Marketing requires discipline, creativity, and accountability. It is a tough blend to get right. We have too often seen
creativity for its own sake with no impact on results, we have too often seen discipline overwhelm a creative spark, and
very rarely has marketing accepted responsibility for measurable business results.”

Alan has worked successfully with an enormous range of marketing and advertising professionals in a career which has seen
his insightful and practical analysis adopted by professional marketers and students of the profession.

Alan is a co-founder of the Canadian Advertising Success Stories (‘Cassies’). He has also published several written works
including “Advertising Works” co-authored with John Dalla Costa and the report on “Improving Marketing Communications
Organizational Effectiveness” for the Association of Canadian Advertisers.

ALL INDUCTEE PROFILES

DR. ALAN MIDDLETON
DR. ALAN MIDDLETON
2005 INDUCTEE
PAUL ALOFS
PAUL ALOFS
2005 INDUCTEE
JUDY ELDER
JUDY ELDER
2005 INDUCTEE
STEPHEN GUNN
STEPHEN GUNN
2005 INDUCTEE
CHRISTINE MAGEE
CHRISTINE MAGEE
2005 INDUCTEE
PAUL LAVOIE
PAUL LAVOIE
2005 INDUCTEE
FRANK PALMER
FRANK PALMER
2005 INDUCTEE
MICHAEL BUDMAN AND DON GREEN
MICHAEL BUDMAN AND DON GREEN
2005 INDUCTEE
DAVE NICHOL
DAVE NICHOL
2005 INDUCTEE
GUY LALIBERTE
GUY LALIBERTE
2005 INDUCTEE
RON JOYCE
RON JOYCE
2005 INDUCTEE
KEN WONG
KEN WONG
2006 INDUCTEE
JOHN M. CASSADAY
JOHN M. CASSADAY
2006 INDUCTEE
DONALD L. TRIGGS
DONALD L. TRIGGS
2006 INDUCTEE
DON WATT
DON WATT
2006 INDUCTEE
CLAUDE LESSARD
CLAUDE LESSARD
2006 INDUCTEE