Carol is a marketer and business strategist. She is a marketing professor and program coordinator in the Pilon School of Business at Sheridan College in the degree program. Carol loves a good challenge and enjoys working with a business to help develop its full potential!
She has over 23 years of marketing and sales experience at progressively senior positions in the industrial and pharmaceutical sectors. She has a special interest in ensuring that students are prepared for successful careers in marketing. Her research projects have focused on skill requirements of employers for entry- level marketing positions and aligning the results of that research to program curriculum.
Carol Holds a BBA from Wilfrid Laurier University and an MBA from the Ivey Business School at Western University.
Areas of Expertise:
- Strategic planning
- Brand strategy and communication
- Product launches
- New business development
