Evelyn is a seasoned brand and communications leader with deep expertise in the financial services industry. She specializes in brand strategy—merging strategic communications with creative marketing to help brands articulate their value proposition, amplify their voice, stand out in competitive markets, and deliver business impact. Having led diverse teams across cultures and sectors, she is deeply committed to giving back by supporting the next generation of marketing professionals. As a mentor with the American Marketing Association, she believes in the power of mentorship to learn, grow, and build meaningful connections. She is dedicated to helping emerging marketers navigate their careers with confidence, clarity, and purpose