Rafael is a data scientist and award-winning marketer who loves solving business problems with digital solutions. He has over 20 years of experience helping organizations take a more customer-centric approach and helping brands increase and sustain their digital footprint. He has worked with a number of Fortune 500 companies, including Microsoft, Samsung, Nike, Harley Davidson, and Johnson & Johnson. Currently, Rafael is the Principal, Social Marketing at Hootsuite. He leads conversations with top global brands and companies on their digital marketing strategies and helps them realize the most significant value from working with Hootsuite.