Dewi Roach is a senior marketing manager at American Express responsible for driving growth from existing small business customers. His passions focus around marketing, specifically loyalty, lifecycle and promotional, and ultimately delivering innovative and impactful marketing campaigns. Dewi’s key accomplishments include a Silver designation at the CMA marketing awards for the AIR MILES Mile-ionaire campaign, as well as numerous internal President Excellence Awards for overhauling and delivering on significant programs.
When Dewi isn’t developing the next big strategy, he spends his time keeping physically fit by playing soccer or running a local 10k, and stays mentally fit supporting the creativity and passions of his daughters as they pursue competitive dance.