Bala Raghavan is an MBA from Schulich School of Business and a seasoned marketer with a background in CPG and Telecom industries. He is currently working as Sr. Market Manager at TELUS managing new mobility customer acquisition campaigns nationally. He has also served AMA as a board member and VP of partnerships until recently. He has authored the book Awakening the Genie from Within in 2015 which is currently selling in all major e-commerce platforms. He is passionate about solving complex business issues, making decisions with the use of big data and transforming strategies and tactics into reality through seamless execution. He is currently a mentor on AMA’s Career Accelerator Program and loves to interact with budding marketers and share experiences and knowledge.