For over 40 years Goodis has been a successful, creative, and experienced Sales and Marketing professional with a proven track record of driving the profitable growth of numerous products, services and businesses across both B2C and B2B sectors, regionally, nationally, and internationally. He has worked client side, agency side and with his own firm The Big !dea Lab. Passionate about business development, crafting innovative marketing successes, building brands and managing teams. Lyle possesses deep expertise in all facets of marketing, sales planning and execution, digital and social media marketing, special events, client management, problem-solving, and brand positioning and messaging, serving as an integral contributor to many companies’ growth. Strong marketing experience working with brands such as AT&T, Blue Mountain Resorts, Briars Resort, Grandview Inn, Heinz Canada, Quality Meat Packers, Strano Foodservice, Evanco Environmental, Resorts Ontario, Club Med Sales Canada, SUNYS Petroleum, and Tourism Ontario.
Now a grandfather of three amazing little people he spends a lot of time with family, friends, busy with hiking, photography and reading. Lyle still consults with a variety of B2B clients on a fractional basis, offering a wide variety of planning and execution services.
