FOUNDER & PRINCIPAL, L’INSTITUT IDÉE

Penelope has over two decades of senior-level business and marketing experience
across a myriad of categories which she brings to her role as an executive coach.
Having developed unique participatory methods for achieving insight and alignment in multi-
stakeholder environments, Penelope co-founded L’Institut Idée, where she serves as President.
She is also a co-founder of the Humanise Collective and a partner in agency Bleublancrouge
(BBR).

Penelope has created and implemented business strategies, visioning and marketing initiatives
for North American and global clients across many sectors, including real estate, hospitality,
financial services, automotive, transportation, technology, and healthcare. Her global clients
include Audi, Sotheby’s International Realty, Bausch + Lomb, Greystar, Marriott International,
Hyatt, Henry Ford Health System, Humana, and Live Nation.
Penelope is a Certified Professional Coach through iPEC Coaching and is also a certified
Leadership Dynamics Specialist and Energy Leadership Index Master Practitioner.
An alumna of the University of Western Ontario and the Rotman School of Management,
Penelope is actively involved with the Rotman School of Management to this day. She is also an
active board member of Million Peacemakers, a unique conflict resolution organization.